Tag Archives: Consumer Behavior: Building Marketing Strategy 11e [PDF]|Hawkins & Mothersbaugh

Hawkins & Mothersbaugh – Consumer Behavior: Building Marketing Strategy 11e [PDF] Type Business / Marketing Size 30.09 MB in 2 file(s) This is a later edition of the text I used when I taught consumer behavior. From Goodreads: This book is a strategic look at consumer behavior in order to guide successful marketing activities. The […]