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Bruce Berman – Making Innovation Pay. People Who Turn IP Into Shareholder Value
Dec
Bruce Berman – Making Innovation Pay. People Who Turn IP Into Shareholder Value
Sale page:_ http://www.amazon.co.uk/Making-Innovation-Pay-People-Shareholder/dp/0471733377
Price :£22.43
Hardcover: 224 pages
Publisher: John Wiley & Sons; 1 edition (31 Mar 2006)
Language: English
ISBN-10: 0471733377
ISBN-13: 978-0471733379
Product Dimensions: 16.1 x 2 x 23.6 cm
Average Customer Review: Be the first to review this item
Amazon Bestsellers Rank: 2,083,971 in Books (See Top 100 in Books)
“The authors are telling us that IP Management is going through an evolution…this book provides a firm grounding in the issues…I strongly recommend it to NPD practitioners, consultants and senior managers.” ( The Journal of Product Innovation, September 2007) “I strongly recommend it to NPD practitioners, consultants, and senior managers.” ( Journal of Product Innovation Management ; 9/07) “Informative and insightful. This edited compendium contains eleven chapters featuring easy–to–read contributions…. The book is laid out well, and it is a breezy read. Although the target audience is senior executives and managers in the world of business, the book is a very good collection for anyone interested in intellectual property… Worth the time, money and effort.” —Professor Jay Kesan, J.D., Ph.D., U. of Illinois ( Voiceless.com , October 4, 2006) “Timely and insightful essays from ten leading practitioners – eleven if you count Berman himself. The book addresses serious topics, like fiduciary duties and risk management, with far more credibility thatn any one author or practitioner could.” ( les Nouvelles , September 2006) “MIP is a must for senior management and a great resource for the IP practitioner. Thanks again, Bruce Berman, for putting IP management into a business perspective and maiking it more comprehensible to senior execuitves, professionals and managers alike.” ( les Nouvelles , September 2006) “As a 37 year patent practitioner, I found the first 50 pages of this book to be an eye–opener. It not only is worth the cost of the book, but in my view is worth the entire cost of the seminar for which it was offered as a preliminary read.” —Dave Stallard, Wood, Herron & Evans, L.L.P. “In his new book, Making Innovation Pay , Berman writes that patent owners have the same rights as property owners to protect and prosper from their assets, and he taps some of the most recognized IP gurus in the game to show companies how best to accomplish that.” ( Corporate Dealmaker , Mar–Apr 2006)
“The book is laid out well, and it is a breezy read.” ( Voiceless.com , October 4, 2006)
From the Inside Flap
Intellectual property and intangible assets today comprise 80 percent of the market value of the S&P 500, yet senior managements spend little of their time managing them. Making Innovation Pay is the most authoritative book ever written on IP performance. Its contributors comprise an unprecedented collection of IP talent—profit–generating managers, investors, inventors, and advisors. Edited by leading IP consultant Bruce Berman, this book sheds new light on activities still considered by many a black art. For those who want to achieve better returns on ideas, Making Innovation Pay reveals how the authors use patents and know–how to generate tens and sometimes hundreds of millions of dollars for their companies, clients, or themselves. Their insights, drawn from years of practical experience, provide readers with invaluable perspectives, many of which have never before been conveyed publicly: Roadblocks and Building Blocks?, Bruce Berman (Brody Berman Associates) Turning a Patent Portfolio into a Profit Center, Marshall Phelps (Microsoft, IBM) Seeing Through the Illusion of Exclusion, Daniel P. McCurdy (ThinkFire, Lucent, IBM) On Patent Trolls and Other Myths, Alexander Poltorak (General Patent Corp.) Roadblocks, Toll Roads and Bridges: Using a Patent Portfolio Wisely, Peter Detkin (Intellectual Ventures, Intel) Risky Business: Overlooking Patents as Financial Assets, James E. Malackowski (Ocean Tomo, InteCap) Who Benefits from Patent Enforcement?, Raymond P. Niro (Niro, Scavone, Haller & Niro) Global IP in Crisis: Recognizing the Threat to Shareholder Value, Hon. Bruce A. Lehman (USPTO, International IP Institute) It Takes More than Being Right to Win a Patent Dispute, Ronald J. Schutz (Robins, Kaplan, Miller & Ciresi) Managing Innovation Assets as Business Assets, Joseph Beyers (Hewlett–Packard) Secrets of the Trade: An Inventor Shares His Licensing Know–How, Ronald A. Katz (Ronald A. Katz Technology Licensing, Telecredit, Inc. ) Making Innovation Pay not only examines best practices, it explores the diverse personalities of those who have pioneered them. Most are mavericks, perhaps not admired by their adversaries or recognized on Wall Street, but quintessentially American in their desire to succeed where others fear to tread. Making Innovation Pay illuminates the combination of resources, timing, teamwork, and vision necessary to turn business rights into financial assets. Finally, it challenges senior managements to better deploy their patent portfolios in support of shareholder value. Within these chapters, you will learn why shareholders, CEOs, and others need to be much smarter about IP—or become a victim of it.
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