SEO SMX East – New York (Search Engine Land)

SEO SMX East – New York (Search Engine Land)

The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic which also pleases your human visitors.

Content:

SMX Boot Camp: Keyword Research & Copywriting For Search Success

The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic which also pleases your human visitors.

Which Way Google?

Google’s going through an extraordinary time. It faces anti-trust investigations in the US and the EU. Competitors worry more and more about it, as the company seems to continually expand into new areas, such as social. Some consumer groups worry about privacy issues and data collection. Some marketers worry that the company might be too powerful a “gatekeeper” of traffic. Yet the company remains popular with consumers. Can Google navigate the challenges it faces and come through living up to its “Don’t Be Evil” motto? Our panel explores more.

Google Survivor Tips

Although Google says only 12% of all websites were affected by its recent “Panda” update, many legitimate websites felt the sting of new ranking algorithms. But fear not: If your site was “pandalized” you can get back into Google’s good graces by following the tips and tactics our panelists present during this session.

…and more.

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