Anthony McGuire – TikTok Marketing & Advertising 101

Why should you take this TikTok course?

TikTok is literally the hottest social media app in the world but very few people know how to use TikTok as a powerful marketing tool for your business.

This is your chance to give yourself, your colleagues and your business a competitive advantage by learning the essentials of TikTok as a marketing channel.

If you are a serious marketer or own your own business, this course will allow you to understand TikTok and give you the confidence to start including TikTok in your marketing plans.

Any marketing is as good as the results it drives for your business. This course will provide you with practical instructions and applicable tactics to get you started on TikTok today.

1. Getting Started on TikTok
The most essential things you need to know about getting on TikTok, how to explore the content, and how you should approach creating content.

2. What Makes TikTok Different
Learn about TikTok’s unique value proposition and how you can fit TikTok within your overall marketing strategy.

3. How Brands Are Using TikTok
Everyone from huge brands to small startups are using TikTok. This course shows you dozens of examples you can learn from to develop your own TikToks.

Course Curriculum
1 – Introduction
Course Introduction
(2:08)
Instructor Background
(2:18)
Future Course Content
(0:51)
2 – What is TikTok?
The History of TikTok
(1:10)
What Makes TikTok Unique – Content, Algorithm, Audience
(2:10)
TikTok’s Growing Userbase
(2:54)
Walkthrough of TikTok App – Algorithm, For You, Following, Camera, Inbox
(7:00)
Walkthrough of TikTok App – Discover, Hashtags, Trends
(1:01)
3 – What TikTok Can Do For Your Business
How TikTok Fits into the Digital Media Landscape
(3:52)
How You Should Approach TikTok as a Business or Individual
(1:14)
Case Study: Ritaoffline – Small Business Getting Started
(1:02)
Case Study: Lizzo – Authentic Interactions
(1:25)
Case Study: Westhill Park Retirement Home – Anyone Can Use TikTok!
(1:02)
Case Study: Greggs – Leveraging Customer Love and Content
(0:54)