Captivating Copywriting by John Romaniello

Captivating Copywriting by John Romaniello

You’re about to find out why your own words are the #1 thing standing in the way of increasing your revenue, effortlessly filling your programs, and helping more people

Words. Are. Magic.

With 26 little letters, you can paint the whole fucking Universe. What would you call that, if not magic?

Today, I’m going to share some magic with you.

In a few minutes, I’m going to tell you:

Now, don’t get me wrong. Making money isn’t magic. Most decent marketers can create income on demand.

That’s not it.

The magic is how excited people were to read it all. How these pieces still make money today. How I’ve used each of them over and over to make 7-figures, without doing more work.

The magic isn’t just the money, but the magnetism: the way each of these cast its own spell that has ripples to this day.

For example: that olive oil email I mentioned?

The first time I sent it out to my mailing list, it generated over $25,000.

That was a pretty good day.

Over the last few years, I’ve sent it out in newsletters, put snippets of it on social media, even used it in some of my keynotes.

Each time, it makes money.

Here’s a look:

Now, it’s certainly not my most profitable piece of copy, but it’s one of my favorites.

I mean, we’re talking about over $160 thousand dollars generated by writing about olive oil.

In one email. Which I wrote at the gym…between sets. Over six years ago.

More importantly: to this day, people still tell me it’s one of their favorite things I’ve written.

And every time I use it, people are excited to read it, even if they don’t buy. (And many of them do.)

THAT is magic.

Introducing… Captivating Copywriting

An unmatched copywriting course designed specifically for coaches, consultants, and online business owners who want to write high-converting, brand-enriching, personality-driven copy.

Captivating Copywriting is a comprehensive, self-paced course that’ll take any online business owner and turn them into a capable, confident, profitable copywriter in 8 weeks or less.

Taking everything I’ve learned about copy over the past 10 years through aggressive study, practice, and experience, Captivating Copywriting simplifies and delivers it to you with the perfect balance of information and entertainment.

With nine modules released over 8 weeks, every week gives you new training and new lessons, breaking down another piece of the copy puzzle.

Each training covers a specific aspect of copy, from research to building out the perfect offer.

Every module is packed with video training and accompanying workbooks, covering copywriting from the psychology of sales, the process of building out perfect headlines.

All taught using priceless frameworks to help you churn out magic words in less time than you’d think possible.

Here’s a peek inside:

A Deeper Look at Captivating Copywriting

If you’ve come this far you’re either really enjoying this sales page…

…or you’ve skimmed the page looking for the section of where I tell you what’s in this damn thing.

Either way you got here, let me tell you what’s in this damn thing.

With well over a dozen in-depth video training sessions across 9 modules, Captivating Copywriting is robust in its robustness. (I love that word. Robust. It’s just fun to say.)

The trainings are data-driven and battle-tested, giving you all the tools to learn, practice, and harness the power of your authentic voice and capture it in compelling copy.

Now, as a reminder: these are the enhanced, evolved, and elevated versions of the toolsets I used to write my very first sales page over 10 years ago; the one that generated over $450k, (despite being quite imperfect).

I started improving them shortly after, and the next sales page I created broke the million mark.

Now those were just some wins.

But the biggest win is just how much better I’ve gotten at this over the years. And that all shows in my students–and in the course itself.

You’ve already seen an overview of the modules, but I want to take a moment to talk to you about some of the frameworks I use to guide the copywriting process:

Framework 1: The Intimacy Funnel

My rubric for assessing everything about the client and their relationship to every aspect of the copy and offer.

How close is your prospect to you? How aware are they of the problem you’re solving? How does this change the language you use?

The Intimacy Funnel is like your Rosetta Stone: using it, you’ll always know what to say and how to say it.

This is a priceless asset that puts you inside your readers head.

Framework 2: The Hierarchy of Doubt

When writing copy, it’s important to always be aware of what your reader is thinking—and especially, what they’re doubting.

Are they in the “is this a scam?” phase? Are they wondering about how and when they’d use the product?

Are they debating if now is really the “right time” to buy?

When you write captivating copy, you walk the up through hierarchy of doubt, helping them achieve a feeling of safety at every level, slowly eroding skepticism and replacing it with curiosity—which is the necessary ingredient for conversations.

Framework 3: The Foolproof 5-Point Assessment

When you’ve written your copy, how do you know if it’s good? The first step is to ask, is this doing it’s job?

The 5-Point framework gives you a no-fail process to assess and grade your copy, making sure you’ve got the right angle, used the right positioning, included all the important data, and constructed an offer that loops perfectly to overcome their objection.

If your copy holds up against the 5-point framework, it’ll holds up against the most important test: the market.

Each of these frameworks could be a masterclass unto itself, but they’re built right into the 9 modules of the Captivating Copywriting Core Curriculum.

I packed so much value into this course for two reasons:

• I want Captivating Copy to be amazing for you and change your business in the best way possible
• ​I am horribly competitive and I want everyone else who has a copywriting course to look at this and say, “fuck, this is better.”