Cody Wittick & Taylor Lagace – The Influencer Marketing Blueprint

Cody Wittick & Taylor Lagace – The Influencer Marketing Blueprint

Contents
How Do I Start In Influencer Marketing? Influencer Seeding
Product seeding is the foundation of ALL influencer Marketing. If that’s true, how you go about building that foundation is very important. Welcome to the beginning of our influencer blueprint.
What Is Product Seeding?4 mins  179 MB
Seeding Is Your First Impression 3 mins  172 MB
Building A Core Community – How To Break Into A Category 4 mins 129 MB
Who To Seed & How To Know They Are The Right Fit 6 mins  204 MB
How To Get An Influencer’s Address 3 mins  147 MB
How To Create An Unboxing Experience 4 mins  205 MB
MightyScout – How To Track Organic Posting From Seeding 6 mins  207 MB
How To Take The Next Steps With Your Influencers 4 mins  194 MB
The Difference Between Seeding & Gifting 3 mins  14.6 MB
Why “Pay-for-Post” Doesn’t Make Sense 3 mins  11.7 MB

How Do I Start? Templates, Worksheets, & Screen-shares
Master Seeding List Template – Screenshare 6 mins  142 MB
Master Seeding List – Template 158 KB
Product Seeding DM Template – Screenshare 3 mins  49.9 MB
Product Seeding DM Template 6.92 KB
Seeding Budget Calculator Template – Screenshare 2 mins  33.5 MB
Seeding Budget Calculator 6.6 KB
Category Entry Template – Screenshare 5 mins 128 MB
Category Entry Template  5.79 KB
Shopify Seeding App – Walkthrough 4 mins 90.4 MB

Influencer Strategy 101
Who, Where, and How do I pick influencers? How you do this will determine what influencers you choose and ultimately, the ROI you receive.

How Influencer Marketing Can Go Wrong 3 mins  176 MB
Micro, Macro, Celebrity? Who Should I Pick? 5 mins  192 MB
Philosophy Of Influencers – How To View Them 4 mins  210 MB
How To Find Influencers – What Tools Are There? 4 mins  160 MB
How To Analyze An Influencer – The Authentic Test 5 mins  241 MB
Inside My Mind – What Influencers I’d Pick Based On Industry 12 mins  408 MB
10 Steps To Follow For A Successful Campaign 11 mins  75.8 MB
How To Find & Work With Influencers On TikTok? 6 mins  94.7 MB

Influencer Strategy 101 – Templates, Worksheets & Screen-shares
Creator Distributor Checklist Template – Screenshare 3 mins  81.3 MB
Creator Distributor Checklist 5.6 KB

Best Practices To Ensure Success
You can have the best strategies and influencers in the world but if you don’t know how to do these lessons well, you could end up not getting what you want or in a legal battle. This section is the actual day-to-day work and process of influencer marketing.

Negotiation, contracting, and pricing for influencers.
How To Outreach To An Influencer (For Contracting) 2 mins  104 MB
4 Guidelines To Negotiate Effectively 3 mins  106 MB
Influencer Pricing – What Do I Pay Them? 4 mins  149 MB
3 Critical Things To Include In Your Influencer Contracts 11 mins  615 MB
How To Draft A Creative Brief 2 mins  76.3 MB
Recap & Intro To Taylor 2 mins  94.3 MB

Best Practices To Ensure Success – Templates, Worksheets & Screen-shares
Influencer Contract Outreach Template – Screenshare 3 mins  134 MB
Influencer Contract Outreach Template  7.44 KB
Negotiation Flow Template – Screenshare 3 mins  63.3 MB
Negotiation Flow – Template  8.98 KB
Contract Template For An Influencer Deal – Screenshare 3 mins  73.2 MB
Contract Template For An Influencer Deal  922 KB

Influencer Generated Content
Introduction to Influencer Generated Content (IGC) 5 mins  245 MB
IGC Creation Best Practices 4 mins  232 MB
Creating A Customer Journey 7 mins  326 MB
How To Implement IGC Ad Creative 5 mins  262 MB
Measuring IGC Performance 14 mins  760 MB
IGC Performance-Based Deals 6 mins  324 MB

Influencer Generated Content – Templates, Worksheets & Screen-shares
Creative Brief Template 1.73 MB
Non-Whitelisting Ad Account Buildout Worksheet 11 KB
Setting Up AIDA Columns – Template Video 3 mins  22.3 MB
A.I.D.A. Letter Grade System PDF  33.3 KB

Influencer Organic Social Posts Vs. Influencer Whitelisting (Sponsored Ads)
Comparing Reach, Engagement, & Frequency 5 mins  248 MB
Comparing The Customer Journey 4 mins  192 MB
Comparing Costs & Return on Investment 6 mins  305 MB
Comparing Visible Metrics of a Macro Influencer Activation 4 mins  176 MB

Set Up & Scale Influencer Paid Media Funnels
Influencer Whitelisting Account Set Up 3 mins  175 MB
How To Have Influencers Grant Whitelisting Access (Step-By-Step Guide) Part 15 mins  232 MB
How To Have Influencers Grant Whitelisting Access (Step-By-Step Guide) Part 25 mins  181 MB
Building Influencer Audiences to Target 5 mins  108 MB
Influencer Lookalike Audiences 7 mins  347 MB
Influencer Whitelisting Full Funnel Buildout 6 mins  302 MB
Macro & Micro Influencer Paid Media Funnel 5 mins  253 MB
Budgeting Influencer Whitelisting Ad Spend 7 mins  390 MB
How to Write Influencer Whitelisting Ad Copy 6 mins  275 MB
Influencers As Customer Service Reps Via Whitelisting 5 mins  268 MB
Influencer Whitelisting: Who’s Better? Macro or Micro Influencers? 9 mins  504 MB

Set Up & Scale – Templates, Worksheets & Screen-shares
Influencer Whitelisting Instructions.pdf  2.8 MB
Influencer Campaign Build Out – Worksheet 3 mins  16.9 MB
Whitelisting Ad Account Buildout – Worksheet  10.6 KB

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