ConversionXL, Charles Farina – Google Analytics 4

ConversionXL, Charles Farina – Google Analytics 4

Become great at Google Analytics 4

Online course

By Charles Farina,

Head of Innovation @ Adswerve

Course length: 3h 52min

Be prepared for the next generation of Google Analytics.

Google Analytics has been around for over 15 years and the core of it has largely stayed the same. Everything we knew is changing with the release of Google Analytics 4, or GA4, the next generation of Google Analytics. The user interface, data model, capabilities, and implementation is all new and different.

This course will teach you everything you need to get started with GA4 by providing hands-on experience. We will create a sandbox environment together, which will allow you to experience exciting new features first hand including new features available for all users for the first time ever (BigQuery/raw data integrations, funnels, pathing reports, etc). This exciting format will give you everything you need (implementation guide, frameworks, etc) to get started with GA4 on any site.

Learn everything you need to get started with GA4

GA4 requires a new implementation/code for web reporting, so we will provide you everything need including implementation specs, step-by-step walk-throughs, and debugging.

By the end of the course you will understand how to use features that were previously only available in Google Analytics 360 including BigQuery(raw-data) integration, analysis module, and different data/sampling limits.

This course is essential for you if …

• You currently use Google Analytics and want to future-proof yourself and any organizations that use GA.
• You want to get access and knowledge to new features never available in GA standard before including funnels, BigQuery Integration, and pathing.
• You want to know more than anyone else. Soon everyone will be talking about GA4 properties and you will be ahead of the curve.

This course is NOT for you if…

• You expect GA4 to solve everything or be feature complete. This is still an early launch and they are under heavy development.
• You already consider yourself an advanced user of GA4. (CXL will have an advanced course in the future)
• You are a slow adopter. This course is designed to put you well ahead of the curve, so if you don’t like being ahead with new technology, consider coming back later.

About

Charles Farina

Charles is deeply experienced with the Google Marketing Platform, especially on the measurement side. He has performed hundreds of Google Analytics 360 trainings globally for clients, including GoPro, Starbucks, and Glassdoor.

His current focus is the new Google Analytics 4 properties and Google Ads Data Hub. You can find him as a leading contributor for Google Analytics on Measure Slack, Twitter, and the Google Analytics Partner community.

Get immediately download ConversionXL, Charles Farina – Google Analytics 4

Get this course and 90+ others when you subscribe to CXL

This course (and all others – full list here) are included with CXL subscription.

At CXL, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.

• World’s leading practitioners teaching you their best stuff.
• 90+ online courses on all things data-driven marketing
• New courses added every single month

Subscribe to CXL and get access

• 90+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
• 9 minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL guarantee

• 7-day no questions asked money back period
• You can immediately apply learnings and improve your results.

Need help convincing your boss?

Click here for a pitch deck, swipe files and tips.