ConversionXL, Kevan Lee – Managing a remote marketing team

After taking this course you’ll…

• Consistently achieve your team’s goals together
• Report high team satisfaction and team morale scores
• Keep your best employees for the long-term
• Attract top talent that wants to work for you

In just 14 sessions, you’ll be able to…

• Deliver your best-ever results as a team
• Develop your people using goal-setting frameworks, 1:1 templates, career plans, and project workflows that are fine-tuned for remote management
• Build the ideal remote team ops foundation: world-class tools for working together plus efficient systems for projects, data, reporting, and visibility
• Run smooth meetings that people actually enjoy, and keep your team working in sync no matter how hairy the project
• Understand the human psychology behind what makes your teammates tick and how to support teammates best when everyone is remote

This course is essential for you if …

• You want to not just survive but thrive with managing a remote team of marketers, whether spread out across the globe or country.
• You’re a VP, Director, or Manager looking for ways to better organize, communicate, and empower your team so that it consistently reaches its goals.
• You want to increase your influence and responsibility within your company by showing that you can build a high-performing team and deliver results.

This course is NOT for you if…

• You are brand new to people management. This course expects a certain level of management know-how to begin with.
• You prefer a very hands-on approach to management. Remote management does not allow for micro-management.
• You are curious about the benefits of remote work and wondering if it’s right for your team. This course won’t cover the pros and cons of remote working, only how to do remote management well.

Skills you should have before taking this course

The lessons and content in this course are for those that already have baseline management information and skills. This course will build upon a foundational skill set with more advanced topics for those that are currently in management positions.

About

Kevan Lee

Become great at managing a remote marketing team

Principles for remote leaders

Gain a people-leader foundation in remote management, human psychology, and proven best practices. Learn how to apply your new philosophy remotely.

Lessons:

• Management theory
• Traits of successful remote teams

Creating your remote team system

Learn the best ways to drive asynchronous communication and collaboration, while staying efficient with a remote tool stack.

Lessons:

• Asynchronous at the core
• The art of collaboration
• The remote tech stack
• How to conduct a remote team meeting
• How to conduct a remote 1:1
• Remote team templates and exercises

How to set and achieve goals remotely

Get all the latest goal- setting frameworks that work best for remote teams. Learn how to set goals and iterate quickly.

Lessons:

• The keys to remote goal setting
• Achieving goals as a team

Managing projects remotely

A crash course in successful project management. See the roles you need to ensure an efficient project that always hits its deadline.

Lessons:

• Project management overview
• Project management tips and tricks

The secrets to staying connected

Activities, surveys, and exercises for building team morale and encouraging feedback.

Lessons:

• Staying connected while working remotely
• Embracing feedback

Show off your hard-earned skills and strengthen your profile

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Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.