ConversionXL, Kevin Hillstrom – Transactional data analysis

ConversionXL, Kevin Hillstrom – Transactional data analysis

Become great at Transactional data analysis

Online course

By Kevin Hillstrom,

Founder @ MineThatData

Course length: 2h 24min

Digital Marketers understand why marketing campaigns work, but have you ever wondered what truly fuels business success? Applying the lessons in this course will allow you to become an expert at understanding what is truly driving the success of your brand, from a customer standpoint. Armed with this information, the analyst teaches Professional employees why the brand is succeeding/failing, arming employees with the tactics necessary to grow the brand going forward.

After taking this course you’ll…

• Determine at a strategic level why your business is not meeting expectations, allowing the analytics professional to clearly communicate to Executive why the business is not operating at 100% effectiveness.
• Evaluate the three types of business modes (loyalty, hybrid, customer acquisition) and determine which one your brand operates within.
• Quantify and communicate the critical importance of a Welcome Program at developing a life-long customer relationship.
• Understand the point at which a customer either decides to become a loyal buyer or elects to end a relationship with your brand, enabling you to effectively market to the customer.
• Develop a customer plan that allows your business to grow at a rate that will please your Executive Team, causing you to look good in the process!!!!

Kevin is Founder of MineThatData, where he analyzes purchase transactions to explain how customers interact with merchandise, advertising, and marketing channels. Kevin has worked with more than 225 brands since founding MineThatData in 2007.

Kevin spent nearly twenty years in retail in positions of increasing responsibility, including Manager of Analytical Services at Lands’ End, Director of Circulation at Eddie Bauer, and Vice President of Database Marketing at Nordstrom.

Get immediately download ConversionXL, Kevin Hillstrom – Transactional data analysis

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