ConversionXL, Louis Grenier – Radical differentiation

ConversionXL, Louis Grenier – Radical differentiation

Become great at radical differentiation

Online course

By Louis Grenier,

Founder @ Everyone Hates Marketers

Course length: 1h 44min

Challenge your mindset, engineer your radical differentiation — and ‘jolt’ your market into action so they notice you, trust you, and buy from you.

Everyone explains that differentiation is business-critical, but no one, not even experts, explains how to actually do it. It’s like trying to draw an owl without knowing what it looks like.

This course will teach you to draw that owl. You will learn timeless principles of business, psychology, and marketing to make your own decisions without doubting yourself. You’re going to feel like every concept just “clicks” together — so you can put them into action.

Together, we will challenge your beliefs to grow your confidence, look beyond demographics to define a market that can’t wait to hear from you, engineer your very own differentiation to stand out, and ‘jolt’ your market into action so they notice you, trust you, and buy from you.

After taking this course you’ll…

• Challenge your self-limiting beliefs to grow your confidence and get the best chance to stand out from your competitors who are too afraid to stick their neck out
• Find a profitable portion of the market you can own and defend, who can’t wait to hear from you
• Define the monster that is threatening your market to make people understand what you do without comparing yourself to direct competitors
• Engineer your radical differentiation to become the ONLY solution for the market you seek to serve without having to create a new category
• Jolt your market out of their habits (without being sleazy) so they notice you, trust you, and buy from you

About

Louis Grenier

Louis Grenier is a radical differentiation expert and the moody French guy behind the popular contrarian marketing podcast Everyone Hates Marketers, which’s reached 1M+ downloads with no ads, in less than 4 years.

He’s always felt the desire to stand out, from dyeing his hair bright red as a child, to being called an “intellectual terrorist” by his teachers, to helping companies like Hotjar or Dropbox to differentiate themselves. He now consults with businesses across multiple industries and teaches the topic through high-intensity, practical workshops.

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