ConversionXL – Yehoshua Coren & Chris Mercer – Google Analytics For Beginners

Go from zero to effective in using Google Analytics

Start using Google Analytics data to improve product, marketing, and strategy decisions – in no time.

Become a savvy Google Analytics user in just hours

Without the right data – and the ability to understand it – you’re blind when you don’t have to be. Google Analytics is the world’s most popular digital analytics tool for a reason. Using it enables you to start focusing on the right stuff and allocate marketing resources wisely.

With this course you will learn to start measuring what matters, and be able to answer specific business questions using Google Analytics.

Enroll in this training program to learn

• The basics of Google Analytics. Learn to navigate the interface with confidence.
• Who your visitors are and where they’re coming from, so you can focus on getting more of them
• What actions your visitors take on the site, what the results of those actions are. This information helps you optimize your site for higher conversion rates.
• How to analyze the data, and turn that into insights to improve business.

You can start doing data-driven marketing – even if you’re just getting started

CXL Institute brings you this online training course led by world renowned analytics and tag management expert, Chris Mercer.

Throughout the course, you’ll

• Learn to navigate all of the most crucial reports Google Analytics gives you.
• Think like an analyst. How do you approach problems and find answers to business questions? This mindset is the most important part of analytics.
• Use Google Analytics to find conversion opportunities, analyze marketing campaigns, and learn more about user behavior.
• Feel more comfortable providing quantitative answers and solutions to your business questions.

This course is right for you if…

• You feel overwhelmed looking at analytics reports
• You know you should learn more about data analytics, but haven’t explored the topic much
• You’re a marketer whose job could benefit from an increased ability to analyze data
• You have zero to little knowledge on the inner workings of Google Analytics and you’re tired of missing out

This course is probably not for you if…

• You’re an experienced analyst
• You’ve taken any other CXL Institute Google Analytics courses
• You feel comfortable answering business questions with GA data

What skills do I need?

How long should I have been working in analytics?

• If you’re currently a professional analyst, you might be overqualified.
• If you have a website but don’t think you’re getting accurate insights from GA, take this course.
• If you’re in any role of marketing (content, customer success, UX, social, branding), you can benefit from learning Google Analytics.
• This is beginner-level and will teach the fundamentals. You don’t necessarily need any skills coming into the class, just a willingness to learn.

What would make a student overqualified for this course?

• If your boss asks you a question about the performance of your site, are you able to jump right into Google Analytics and tell her?
• If analytics is a core part of your job role, you’re probably overqualified.
• Even if you use Google Analytics once in awhile but have never been formally trained, you might learn some fundamentals of the tool in this class.

What you’ll walk away with afterwards

• The ability to answer specific business questions using Google Analytics
• Confidence that your data is accurate and not swayed by bots, spam traffic, or other data tracking issues due to technical implementations
• Knowledge of the inner workings of Google Analytics – essentially, what dimensions, metrics, segments, filters, and reports mean
• The ability to confidently communicate analytics insights with stakeholders and clients
• How to use Google Analytics data to improve product, marketing, and strategy decisions

Why Chris Mercer?

Mercer (as he’s known) is the co-founder of Seriously Simple Marketing and has been helping marketers, marketing teams, and agencies implement and unlock the power of Google Analytics since 2013.

He has spoken at conferences around the globe, including Traffic & Conversion, Digital Elite Camp, Performance Marketing Summit and Conversion Conference.

Your full course curriculum:

Google Analytics for Beginners

Lesson 1

Getting started with Google Analytics

This class will get you acquainted with the most popular analytics tool. You’ll learn what it’s for, what it can do, and how to properly set up your Google Analytics accounts. Finally, you’ll learn the vernacular of Google Analytics – what the data in the reports actually means.

Topics covered:

• Setting up accounts, properties, and views.
• Dimensions vs Metrics
• Hit-level, session-level, and user-level data
• Integrating with Adwords, Data Studio, and other Google products

Lesson 2

Who are my visitors?

Let’s take a deep dive on a critical question: “who are my visitors?”

Where do they live? What are their demographics? What devices do they use? This type of information can help you segment your traffic, improve marketing campaigns, and optimize your site for your specific visitors.

Topics covered:

• Audience reports
• Demographics
• Device and browser reports

Lesson 3

Where are my visitors coming from?

This session will answer the question, “where are my visitors coming from?” It’s important to analyze this data to find out which marketing campaigns are successful, and which ones aren’t. You’ll learn how to track campaigns past what GA tracks out-of-the-box to get insights on specific acquisition campaigns.

Topics covered:

• UTM campaign tagging
• Acquisition reports
• Answering actual business questions related to marketing.

Lesson 4

What are the results of my visitors’ actions?

This session answers two questions: “what actions are my visitors taking?” and “what are the results of my visitors’ actions?”

We go through Behavior and Conversions reports and show you basic goal and event tracking. We’ll also go through ecommerce specific reports

Topics covered:

• Behavior and Conversion Reports
• Goal and event tracking
• Basic ecommerce reports and analyzing behavioral data.

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