Craig Hewitt – Podcast Like A Pro
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We’re living in a world where content is being created at an exponential pace.
Never before has it been easier for you to have a voice, and share that voice with the world in such a meaningful way.
But, along with this ease also has drastically increased the sheer volume of competition out there in the podcasting world.
Luckily for you the difference between just any podcast and a truly Unforgettable Podcast is still large.
A great podcast has 4 components that most other shows fall short on. Great Podcasts are: Focused, Actionable, Reliable, and Profitable.
An unforgettable podcast
Focused
Focus determines the level of connection your listeners feel to you and your podcast. How strongly is your show resonating with your audience?
Ever listen to a show and Swear that they’re talking Only to you? That’s the level of focus we’re talking about.
Actionable
We all listen to podcasts for one of 3 reasons. So that we can be inspired, educated, or entertained.
Regardless of which of those reasons your podcast aims to achieve the important thing is that it delivers on the goal you set out to deliver to your listeners. What is your purpose for the podcast? And does your show come through on that purpose every episode?
Reliable
In some ways this is the easiest one to achieve, especially when just beginning a podcast. But, when you get 10 episodes in and a few guests cancel are you going to be able to stick with your podcast and keep producing episodes on a regular basis?
Often times this is the Only thing that separates great podcasts from ones that Could Have Been.
Profitable
We are all in the business of podcasting to some end. Maybe you want to grow your listenership to the point where your show can have strong Advertising revenues. Maybe you want to sell your main business’ products and services through your podcast, or maybe you’re just doing it to support your own brand. However the case, you want to make sure that your podcast has a positive Return On Investment of your Time and Money.
When your podcast has all of these 4 characteristics something magical happens: a passionate following.
Because you’ve connected with your audience in a focused way they feel like you’re talking directly to them with each episode.
Because your audience feels that connection with you they’re much more likely to heed your message and take action on it.
Because you’re delivering this actionable and focused message on a regular, predictable basis they come to rely on you and your show.
And because you’ve served your audience so well they will reward you with the financial rewards you’re looking for.
create like a pro
All podcasts are definitely NOT created equal. What differentiates the successful ones from the pretenders all starts with great content.
How to build a show the right way will set your show up for success from the very beginning.
Launch like a Pro
You’ve done the hard work of creating an incredible podcast, now it’s time to share it with the world.
This is the time when many potentially great shows unfortunately fall short. Launching strategically will make all the difference in how it’s received with your existing audience and how quickly you can reach new listeners.
Monetize like a pro
We all podcast because it’s a ton of fun. But we also do this for some sort of business means too.
Being honest with yourself about what your business purpose is for your podcast will allow you to make smart decisions about content, guests, marketing, and the overall feel of your show.
Your Incredible Podcast Is Waiting
The path to an unforgettable podcast has never been easier, and we’ll show you the way.
- 8 Modules, each with several in depth lessons on each topic
- Video tutorials, screencasts, and walkthrough of every step of the podcast creation, launch, and marketing process
- Downloadable Worksheets, Transcripts, and Action Guides for each lesson
- Unlimited access to Office Hours with Craig and the audio engineering, show note writing, and production team at PodcastMotor
- A members-only community where you can get support from your fellow podcasters, announce your show’s launch, and get feedback on new ideas you’re trying.
- One Year of Free access to Seriously Simple Hosting, an Unlimited storage and bandwidth podcast hosting platform we designed from the ground up.
- Any future lessons and modules that are released, and discounts on other podcasting related products that PodcastMotor offers
About Author:
I’m Craig Hewitt, Founder of PodcastMotor. For the past 2.5 years my team and I have been helping some of the best podcasters in iTunes create, launch, and grow their podcasts. As you can imagine along the way we’ve picked up LOTS of tips, tricks, and best practices for folks getting into podcasting.
Here in Podcast Like a Pro we’re not teaching you just the basics of how to podcast, but how the Best of the Best are doing it.
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