Dave Gerhardt – The 10 Laws of Copywriting

I was never a math guy, so a few years ago I ditched the spreadsheets and decided to study direct response marketing and learn copywriting. It was the single best decision of my career.

These copywriting lessons have helped me launch products and side projects that standout in crowded markets, sell thousands of copies of books, land features in the New York Times, Forbes, and Harvard Business Review, create podcasts that climb the Apple Podcasts charts, and grow my career from marketing manager to Chief Marketing Officer in four years.

For the first time, I went deep to breakdown the 10 most important copywriting lessons I’ve learned, and that’s why I’m calling them the Laws of Copywriting. You’ll get access to my 182 slide deck (you can screenshot and steal every slide) and the 1 hour and 10 minute video I made to walk through it.

And in addition to getting the 10 laws of copywriting, you can also get my 7 email secrets. I made another 40 minute video (and slides) that you can get too. And here I am sharing the exact email scripts and the process I use to write product signup emails, welcome emails, win back emails, referral emails, and more. This is the best way to see some of the laws of copywriting in action (since people usually want examples). But, you can literally just steal my ideas from the deck since you’ll get all this content and use it for your own emails. This is a separate offer you can get inside.

Plus, I also created a private podcast feed with both trainings so you can listen on the go with your favorite podcast app (since I figured you might want to get this during a workout or on a drive; you’ll get access to a private podcast feed). This is another separate offer you can get inside.

***And since today is my 33rd birthday, I’m launching the laws of copywriting for $33 for today only June 9, 2020***

After June 9, the price will go up to $100.