Derek Johanson – CopyHour

Derek Johanson – CopyHour

Write six and seven figure copy in the next 90 days
Join 3000+ students inside CopyHour — the world’s simplest, fastest, and most effective copywriting training system.

Before CopyHour I was living in a dumpy apartment trying to make ends meet. Since CopyHour, I’ve sold over $100mm worth of products and services with sales letters and email. CopyHour is the foundation that got me here.
IAN STANLEY Sold over $100mm with copy

My return on investment with CopyHour has been over 15,000x, starting from scrxatch. I know a lot of folks who have done CopyHour and also all gotten scary good in a short amount of time.
DAN FERRARISold over $100mm with copy

Before CopyHour I was on track to get a PhD in biology. With the help of CopyHour, I quit and became the copy chief for PaleoHacks, a multi-million dollar health business… making BANK, working when I want and where I want.
NING LI Sold over $100mm with copy

If you’re a brand new copywriter, an experienced copywriter stuck in a rut, or an entrepreneur struggling to move your business to the “next level”… listen up.
There’s one thing I can guarantee will solve your problems:The ability to recognize — and write — good copy.If you can write a great sales message, you’re set for life.You possess one of the most valuable skills on the planet — whether you’re freelancing or writing for yourself.For more than a decade I’ve trained some of the world’s best copywriters — people who have gone on to generate more than $100mm each with their copy — and I can tell you confidently that learning to write six and seven figure sales letters is actually really easy.I know that sounds ridiculous.But it’s true for one simple reason:Because good copy is extremely formulaic.In fact, some of the most successful letters ever written are some of the most “boring”. The reason they work so well is they just follow the same simple persuasion formulas.If you “hard-wire” those same persuasive fundamentals into your head so they’re as natural to you as speaking, you can do the same.Now, I obviously can’t promise you any results…But yes, it’s that easy. I’ve seen it work again and again.And here’s how I’ve helped others do it:

Step 1: Set Aside 90 Days
90 days isn’t that much time, right?And you only need one hour per day – as long as you do exactly what I recommend.But despite all that, it’s amazing to me how many people still can’t dedicate themselves to this.This isn’t something you do only when you “feel” like it and still expect results. In order to hard-wire the “language” of six and seven figure copy into your head, you need to repeat the process every day.But… seriously. 1 hour a day. 90 days.Put it on the calendar and stick to it.It’s not too much to ask.Especially to build a skill with such a massive, life-changing return.

Step 2: Start From Scratch
A common mistake I see struggling copywriters make is assuming they already know all the fundamentals.But if you’re not currently able to confidently sit down and write letters that are home-run hits…Or at least do it consistently…You might not know quite as much as you think.That’s a bit of tough love, but it’s true.In order to be successful with this method, you need to start from scratch. Forget everything you know now about copy and build your knowledge base up from the beginning.Become fluent in the fundamentals from ground zero.So how do you do that?

Step 3: Handwrite and Study Proven Copy For 1 Hour Every Day
You might have heard the advice before to hand-write proven copy, and I remember I thought it was just a joke when I first heard it — “yeah right, no one actually does that.”But… yeah, they actually do do that.I’ve never seen anything develop six and seven figure copywriters faster.And I’ve been doing this for more than a decade.The reason it works is simple: when you’re simultaneously studying copy fundamentals, hand-writing forces you to slow down and actually hard-wire how to use those fundamentals in the real world.Instead of just reading and immediately forgetting, you’re actively programming muscle memory associated with those lessons into your head.It’s reinforcement.So when you sit down to write your own copy…It just comes out naturally.Like a second language.And generally one hour per lesson is all you need.Repeat it for 90 days and, in the most direct way possible, your brain begins thinking in winning copy.

Yes, it’s this simple.
When I say I’ve trained some of the best copywriters in the world (and I’ve trained a lot of them), that was the formula:

1.Read a short lesson on a specific copy fundamental.
2.Spend fifteen minutes, up to one hour, handwriting a single piece of proven copy that uses that fundamental to hard-wire it.
3.Repeat for 90 days.
If you’re driven and actually do the work — well, I obviously can’t guarantee you any results.But I’ve seen it produce miracles.Again, and again, and again.

But does any of this matter now with AI writing copy for us?
Actually it matters now more than ever.AI isn’t guaranteed to give you great copy — in fact its copy sucks more often than not.The current state of AI is that it’s great at replacing $5/hr article writing, and it is a huge help when developing “short” copy.But the key word is help.It’s not a complete solution.And when it comes to writing persuasive, long-form copy that pulls in six… seven… and eight figures? It’s not even close. That’s still a job strictly for humans.And because it can only be done by humans, it’s still worth a lot of money — whether you’re writing for other people, or for yourself.

So if you’re serious about learning to write six and seven figure copy…
And if you can spare 90 days… and just one hour per day on each of those days…I want to help you.Maybe you’re a business owner.Maybe you’re a struggling freelancer.Maybe you’re just getting started.Either way, I have exactly what you need.

INTRODUCING…
CopyHour
Join 3000+ students inside CopyHour — the world’s simplest, fastest, and most effective copywriting training system.

5
modules
3000+
students
90
days
$900mm+
generated

CopyHour is a 90 day copywriting training system that takes you from wherever you are now — complete beginner, experienced copywriter, and everything in-between — and rapidly hard-wires the fundamental skills for writing six and seven figure copy into your head.It’s not easy, but nothing else delivers the results it does.When you join, the way it works is very simple:

1. Daily emails
After you sign up, you’ll begin receiving an email at 6pm (your local time) every night that contains one piece of curated, proven sales copy — and a lesson grounded in copy fundamentals about why that copy works so well.
2. One hour handwriting
The next day, you’ll set a timer for one hour and write out that copy by hand. (My recommendation is to do it first thing in the morning.)
3. Rinse and repeat for 90 days
Then just keep doing it every day to hard-wire the rhythms and patterns of the copy into your head.
Don’t be fooled by how simple this system is.That’s by design.Over a decade of design, in fact.The entire point of this system is to force you to not just put in the reps over 90 days, but put in the right reps, and give your brain no choice but to “hard-wire” the fundamentals of winning copy…So when you sit down to write, you don’t wonder what to say.Persuasive copy comes out like a fluent language.Yes, you’ll get your ass kicked over these 90 days.90 days straight of 1 hour handwriting sessions is draining.But stick with it and you’ll be rewarded with the fundamental tools and mental models to write six and seven figure letters yourself — either for your own business, or for others.And I can prove it to you.CopyHour students have generated more than $500mm+ in sales for businesses in dozens of verticals. 

Here’s what you get when you join
Six modules, delivered daily, for 90 days. Each module covers one essential fundamental of six and seven figure copy, along with daily pieces of curated copy that you will hand-write to hard wire the lessons.

MODULE 1
Research
Learn how to gather all the information you’ll need to write sales copy. This has been updated in 2023 for AI & ChatGPT.

• How to start a copywriting project from scratch (including exactly what to do if you don’t have a product or service to write a sales letter or email sequence for right now). 
• How to apply the research process to different types of products (lead generation, books, courses, physical products, services, coaching, B2B, low-ticket, high-ticket, etc.).
• How to research for email copy.
• How to build a swipe file & use it ethically & responsibly.
• How to use AI to come up with incredible ideas, learn customer pain points and save hours of time in the process.
• What is a “Unique Mechanism” & how to find it (AI helps with this).
• How to use “Market Sophistication” & “Awareness Levels” to speak directly to your customer’s wants. 
• How to find find direct and indirect competitors and extract ideas from “holes” in their copy.
• Why building a customer avatar slows you down & what to do instead. 

MODULE 2
The Offer
The Offer is not just the product you’re selling… it’s how you describe that product’s benefit to your prospect. Learn how to uncover all the necessary features and benefits (plus: write sales-generating bullets).

• Win-in-Advance by making sure your Offer is “correct”. If you get this wrong, no amount of clever copywriting will save you.
• What exactly is a feature (including all the different kinds listed out)?
• How do you determine the benefit of a feature?
• How to cut to your customer’s core by “dimensionalizing” your benefits.
• What kinds of bonuses should you add to your Offer.
• How do you pitch a bundle of products or a sale?
• How to connect your mechanisms.

MODULE 3
Headlines & Leads
Learn how to start a sales letter with compelling headlines and hooks. Discover the 80/20 of sales copy — the “Lead”.

• What exactly is a Lead?
• Pick from one of 8 different types of “leads” to start your sales message.
• Lead checklist. Make sure each lead has these key components. 
• The “Seven Figure Sales Message Framework”: All you need is these 4 sections to write a winner.
• How to find modern gold in old headlines.
• What’s a Big Idea?
• What’s a Hook?
• How to use a Big Idea, Hook, & Unique Mechanism in each different type of Lead.
• The biggest mistake new copywriters make when it comes to opening sentences.
• How to use the Neural Networks to capture attention right from the start.

MODULE 4
Sales Arguments
Learn how to write the “middle” or meat of a sales message.

• What exactly is a Sales Argument? 
• Why are some Sales Arguments so long?
• The difference between “pro-level”, seven figure, copy and amateur-level copy is often simply the use (or lack of use) of 9 different types of proof.
• How to quickly figure out the “myths” your prospects are clinging to (and the formulas to create “aha” moments).
• How to write stories that both entertain and sell.
• How to write a Creation Story and where to put it in your sales copy.
• How to write transitions.
• The difference between a claim and a promise.

MODULE 5
The Close
Learn positioning, sales tactics, and how to get the sale.

• The checklist of everything you need at the very end of a sales letter to knock prospects “off the fence” and get them to buy.
• The simplest way to present the price and make the sale.
• High-ticket vs lower-ticket positioning secrets.
• How to sell but not sound cheesy.
• How to write copy for bonuses.
• What’s a “Call to Action” and common mistakes to avoid when writing one.
• What to include in an FAQ.
• How to ethically use Scarcity.

Plus extras to keep you on track

PROVEN SALES COPY
The Infamous Dropbox Swipe File
It’s “infamous” because it’s HUGE and hasn’t stopped growing.Almost no copywriter writes from scratch.Instead, nearly every piece of copy they write starts by looking at a swipe file… and, well, swiping its structure and theme.When I say that the most successful copy is extremely formulaic, I’m not joking. Don’t make this harder on yourself. It’s NORMAL to use other copy to write your own copy.When you join CopyHour, you get immediate access to my Dropbox swipe file of literally thousands of proven ads.This is something you’ll hold onto your entire career.

CANDID CALLS WITH COPYWRITERS
Pro Copywriter Interviews
One of my favorite things to do is sit around a table and talk “shop” with other copywriters. Often I’ll walk away from conversations like these with just one little nugget that puts some extra cash in my bank account.I want to bring that same experience to you in “podcast” format. I’ve interviewed a whole lot of copywriters over the years including…

• Ben Settle
• Ian Stanley
• Dan Ferrari
• Ashley Ambirge
• Justin Goff 

Join CopyHour to unlock some fun convos and learn how the pros think about, and write, sales copy.

If you have any questions regarding this product, please contact us by email: [email protected]