Derek Murphy – REACH YOUR READERS (Original) (Creativindie 2020)

Derek Murphy – REACH YOUR READERS (Original) (Creativindie 2020)

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“Being heard above the white noise. I spend a ton of time marketing and feel like I’m spinning my wheels to reach readers… I feel like I’m missing a huge component of the puzzle and can’t seem to figure out where to put my marketing efforts so they make a difference.”

Does this sound familiar? The problem is that the stuff most authors consider “book marketing” doesn’t work at all, and they don’t know what’s wrong or how to fix it. Sometimes they are doing exactly what everyone tells them to do, but it just isn’t working for them.

That’s always an indicator of a fundamentally broken author platform: usually it’s a problem with the book cover, the description, and not having enough reviews (or more likely, all three). Without fixing those core issues, book marketing doesn’t work.

You can either rely on luck, and hope for the best, or you can take action and build a reader funnel that brings readers to you and turns them into loyal fans.

But even if authors have done everything right and actually have a strong product and are putting it in front of the right readers, it still probably won’t work. That’s because they’re pitching to strangers. Selling anything to strangers or “cold traffic” is very difficult to pull off. Almost everyone is going to ignore you. And that’s because you’re being that annoying person who introduces yourself and then jumps into a sales pitch.

Real marketing, or at least effective marketing, is about building relationships and providing value. These are some of the ideas I played with in Book Marketing is Dead and Write Format Publish Promote. In 2016 I started publishing fiction and have been able to launch new books and keep them selling.

I built this course to help you REACH YOUR READERS with a strong author platform that converts

In it I share all the strategies, tools and resources I used to build a profitable author platform from scratch and get real results quickly. While there are lots of other book marketing courses out there, I doubt you’ll find one as in-depth and detailed.

WHAT WILL YOU LEARN?

Reach your Readers is about setting up an automated system and producing smart content that will attract your readers and get shared, so you can stop spamming your book on social media (you shouldn’t really do that, anyway). This is a crash course on setting up an author platform that sells, including how to make a sales page for your book, set up your mailing list (and get a bunch of optins quickly), build an author website, get long-term traffic, get more book reviews, maximize your Amazon conversion to keep your page rank high, marketing and advertising strategies, the right way to use social media, and much more.

It’s a master class and coaching system designed to take you by the hand and teach you the principles and strategies needed to build a powerful and profitable author platform. If you’re a first time author, you’re learn to build buzz before your launch and do everything right the first time around. If you’re a seasoned author with multiple books out, a few small tweaks could make a big impact on your earnings.

Although it’s my first full course, the materials I’ve put out over the last few years have helped thousands of authors, and earned me a solid reputation in the indie publishing community.

We’re going to focus on these things:

You will leave this masterclass with:

• An author platform that sells your books on autopilot
• An autoresponder sequence that turns readers into fans
• A huge list of blog articles you can use to bring your readers to you
• Brilliant optin offer ideas you can use to get more signups
• More book sales and more reviews
• More followers on Twitter and Facebook

What’s in the course?

> Video training on the bestselling STRATEGY I’ve used to help dozens of authors reach their first 1K/month in book sales.

> A list of common book marketing mistakes and how do to better than 99% of the other authors in your genre or field.

> Tech training on setting up all of the backend stuff for Mailchimp, Leadpages and WordPress (not required, if you want to use something else…)

> PLUS a personal review of your current platform with feedback and quick tips for maximum impact (pro level only).

WHO IS THIS COURSE FOR?

Authors who are tired of selling less than a dozen copies a month, sick of promoting on social media, frustrated by the lack of reviews or how difficult it is to be taken seriously. Writers who want to publish a book but have no idea how to launch a book successfully and reach fans. This course will also do wonders for authors who are already selling but haven’t been growing their list, or want to take their career and earnings to the next level.