Design for Engagement – How to Design So People Take Action by Susan Weinschenk

Design for Engagement – How to Design So People Take Action by Susan Weinschenk

You’ll learn what you need to know about people, how they think, decide, remember, and what motivates them. You’ll learn how to apply psychology to the design of websites, apps, and products so that they are engaging in this design inspiration course.

You’ll learn what to do so that people are more likely to take the action you want them to take — use your product, register at your website, make a purchase, and so on.

You’ll learn about the need to belong and how to use ideas such as social validation, reciprocity, and trust to engage your target audience. You’ll learn what make ideas and websites go viral.

You’ll learn about instincts and how to use automatic reactions to sex, danger, and the fear of loss to lead people to take an action in this design inspiration course.

You’ll learn what psychologists know about memory, reading, and vision and how to use this information to grab and hold attention and direct behavior.

You’ll learn why stories are so engaging, and how to use them.

You’ll learn how to work with the self-stories that people tell themselves in order to get people to try something new.

You’ll learn about how mentioning money or death changes behavior, how many choices people can handle, about the special part of the brain that is sensitive to faces and how to keep it engaged in this design inspiration course .

Table Of Contents