Email Marketing Magic from Pat Flynn

Email Marketing Magic from Pat Flynn

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BECOME AN EMAIL MARKETING WIZARD
WITH PAT FLYNN

Introducing Email Marketing Magic, a simple and effective framework to give you confidence in all your email marketing efforts. This course will not just help you grow your list, but help you generate more revenue, too—like magic, even if you’re not good at writing or afraid of selling.

If you are anything like me, you take your business very seriously, and you are on this page right now because you know how important email marketing is for the success of your business.

With so much to offer, you don’t have time to continue getting results that don’t exactly excite you. And with everything else you have on your plate, it’s important that you see meaningful results right now.

It is time to learn a step-by-step approach that will give you the confidence you need to write emails that really work, while not feeling like you are spamming your subscribers. And that is what Email Marketing Magic is all about.

I’m also going to show you exactly how to get more people to open your emails, click on your links, and how to create campaigns and automations that convert and give you back more time and money.

This course is simply a proven method that I’ve used for my business that will make you feel confident in your process, just like magic.

HI, MY NAME IS PAT FLYNN
AND EMAIL MARKETING HAS BEEN THE MOST IMPORTANT PRACTICE OF MY ENTIRE BUSINESS.

Email marketing has not always been easy for me. Like many people, I’d had my struggles with it in the beginning. To be honest, I didn’t really know where to start, and I spent a lot of time trying to figure out how it all worked.

I started by just copying what I saw other people doing, and that resulted in a lot of anxiety because I never felt like I knew exactly the right things to say, that were right for me.

On top of that, I didn’t know what types of emails to send, how often to send emails, and it felt like I was spending a lot of time for insignificant results.

The reality is, copying other people wasn’t the best way to learn what would work for me and my audience.

After several years of hard work, and dedicating myself to understanding the ins-and-outs of email marketing, I feel confident in my understanding of what to write, who to send it to, and how often to communicate with my audience in a way that feels authentic and effective.

It didn’t come easy, but today, email marketing has become the most integral part of my business and has helped me generate over $3,000,000 in online sales.

I’ve created Email Marketing Magic because I want to show you how everything I have learned, and how you can make email marketing work for you, too.

This isn’t a course about what worked for me years ago. I will show you exactly what I am doing TODAY in my email marketing to get the results I want.

COURSE INFORMATION
HERE’S WHAT’S INCLUDED WITH EMAIL MARKETING MAGIC

Email Marketing Magic was built for all types of people, whether or not you would consider yourself a true marketer. With this course, you don’t have to be an experienced marketer to get results like a pro. If you are looking for help with each step along the way, this is the course for you.

Work at your own pace. There are nine separate modules with 57 video lessons, and how fast you move through the course is up to you. The course never expires, so you can work at the speed of your own business.
Clear action items set you up for success, teaching you how to set up your email list and integrate it on to your website, write emails that will move your audience, and learn how to take advantage of powerful segmentation and automation strategies.
Gain exclusive access to a Facebook community to discuss coursework and trade ideas with your fellow classmates.
Office hours with Pat give you the opportunity to ask questions and get advice.

YOUR KEY TAKEAWAYS
HERE’S WHAT WE ARE GOING TO ACCOMPLISH

You are going to learn what you can do instead of sending boring email newsletters that never get opened, take a ton of time, and give you a ton of anxiety. I will teach you exactly what emails to send, to whom, and at what time. to help you get more engagement and eventually sales.

I’m going to take you beyond the basics of email marketing and you will create masterful campaigns to collect more leads and see massive spikes in your reporting data, I hope that’s cool with you.

Instead of worrying about unsubscribes and people who complain about you sending emails, you’re going to know what emails to send and actually get thanked for sending them!

You will gain a professional-level understanding of who is on your list, and how to talk directly to them instead of just “blasting” messages to everyone.

You will learn what tools play a part in email marketing success, and I will show you step-by-step why they are important and how to use them.

YOU WORK HARD FOR YOUR BUSINESS. LET YOUR BUSINESS WORK HARD FOR YOU.

It’s time to no longer feel like you’re wasting time and just “playing” with your email list. With Email Marketing Magic, you’re going to build systems and automations that allow for your business to run on its own.

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COURSE CURRICULUM

Welcome Students!

Welcome! Watch this First
Office Hours
The Magic Student Center

Part 1 / Module 1: Setup and Foundation

Welcome to Part 1, Module 1!
Lesson 01: 100 Emails Challenge
Lesson 02: Get Your ConvertKit Account Started
Lesson 03: 3 Things to Make Sure You Do First
Lesson 04: Basic Email Terms and Definitions (Overview)
Lesson 05: Importing an Existing Email List
Lesson 06: The Design and Voice of Your Email
You’ve Completed Your Foundations Module!

Part 1 / Module 2: Optimizing Entry Points

Welcome to Module 2
Lesson 01: Create Forms that Convert
Lesson 02: Build Great Landing Pages
Lesson 03: Make Better Lead Magnets
Lesson 04: Select Your “Signature Download”
Lesson 05: Create Content Upgrades that Convert
Lesson 06: Customizing Thank You Pages That Rock
You’ve Completed Optimizing Your Entry Points!

Part 1 / Module 3:Grow Your List

Welcome to Module 3
Lesson 01: Audit Your Website
Lesson 02: Collect Emails from a Podcast
Lesson 03: Collect Emails from a YouTube Video
Lesson 04: Earn Email Subscribers from Guest Appearances
Lesson 05: Radically Grow Your List with Webinars
Lesson 06: Create a Challenge that Moves People
Lesson 07: Start a Viral Contest that Converts into Emails
Lesson 08: Understand How Paid Promotion Fits Into This
You’ve Completed Learning How to Grow Your List!

Part 1 / Module 4: What to Send

Welcome to Module 4
Lesson 01: Broadcast Emails
Lesson 02: Autoresponder Emails
Lesson 03: Nurture Sequences and Newsletters
Lesson 04: The Email Template Bank
Lesson 05: WHEN to Send Emails
You’ve Completed Learning What to Send!

Part 1 / Module 5: Optimizing Your Emails

Welcome to Module 5
Lesson 01: Increasing Open Rates
Lesson 02: Increasing Click-Through Rates
Lesson 03: Increasing Deliverability (Emails that Actually Reach the Inbox)
Lesson 04: Purge and Clean Your List
Lesson 05: Create Regular Backups of Your List
Lesson 06: Enhancing the Subscriber Experience
You’ve Completed PART 1!

Part 2 / Module 1: Segmentation and Tagging

Welcome to Part 2 – Module 1!
Lesson 01: What is Tagging and Segmentation?
Lesson 02: Discover Your Sub-Audiences
Lesson 03: Who is a Customer?
Lesson 04: Using Tags and Segments in Your Emails
You’ve Completed Learning about Segmentation and Tagging!

Part 2 / Module 2: Integrations

Welcome to Module 2
Right Message
Teachable
LeadPages
Shopify

Part 2 / Module 3: Automation

Welcome to Module 3
Using Visual Automations
Creating Other Automation Rules
To Finish Up…

Part 3: The ABC Bank

Autoresponder Bank
Broadcast Bank
Campaign Bank

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