Google Playbook Basics from Fred Lam

Google Playbook Basics from Fred Lam

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ATTN: Anyone who wants to generate more traffic and sales with Google Ads.

Google Ads is massive! If your business does not have a strategy in place for Google Ads, you are seriously leaving a pile of cash on the table.

Most people are afraid of Google Ads because they’re told that Google Ads is hard.

Rumors even say that Google Ads is expensive, but yet you know how important it is.

You also know that once you truly unlock Google Ads for your business, it opens up a floodgate of traffic and sales for your business.

Despite how people are telling you how complicated and expensive Google Ads is, you still attempt to create your Google Ads on your own, hoping that it works.

However, I can virtually guarantee that your first Google Ads campaign most likely failed miserably.

You either could not get a single click off of Google and even if you did, it cost you a fortune.

In all honesty, you are not alone.

Majority of businesses who attempted Google Ads without understanding how it works puts their cash at risk.

Google Ads looks simple but it is more complicated than you can ever imagine.

In fact, what Google Ads calls “best practice” actually sets you up to fail.

Google Ads is designed for the “big dogs”, companies that are either a Fortune 500 or have a large advertising budget that most businesses do not have.

To make matters worse, their tutorials and support don’t help at all.

But this doesn’t mean you should neglect Google Ads at all.

Over the last decade, I have spent millions of dollars with Google Ads.

Here’s a screenshot of just one of my business spending upwards of $1.5 million dollars.

The best part, I was able to generate profit through all my Google Ads campaigns across multiple businesses that I own.

I even consulted with some of the biggest names and companies around the world on Google Ads including Anik Singal from Lurn, Dan Lok from Dan Lok Marketing and I even flew down to Rich Dad’s Headquarter to help Robert Kiyosaki’s team!

I was even featured on Grant Cardone’s show where he even made a comment saying “Google doesn’t even know what they’re doing” and shocked Grant Cardone with my Google Ads knowledge.

The key reason that allowed me to achieve such phenomenal success with Google Ads is because of knowing the Google Ads Basics.

As I stated earlier, Google Ads looks simple, but it is complex.

It is complex because it is a network within a network!

Get immediately download Fred Lam – Google Playbook Basics
Most People Failed With Google Ads Without The Basic Knowledge And Understanding The Network Within A Network

When it comes to Google, the first thing that comes into most people’s mind is that Google is a search engine and when you are advertising on Google, you’re just advertising on Google Search.

If that’s what you think, then you are seriously wrong.

It’s also the very same reason why you are not getting the results you desired with Google.

The truth is, Google is not just a search engine.

Google is actually a network within a network. Most people fail with Google Ads is because they don’t understand how Google Ads actually work.

Let me explain.

First, Google is primarily built for businesses to advertise on their search engine results, but over the last decade it has evolved.

Within Google, there is Google AdSense.Google AdSense is a network where bloggers, publications and articles-based websites can get paid to sell their advertising spots to Google. In order for Google to monetize from these placements, they arbitrage these advertising spots to businesses and advertisers to buy to make a profit for themselves.

Guess where businesses and advertisers buy these traffic from?

That’s right, Google Ads.

Now to complicate things even further, there’s also YouTube, Google Shopping, Mobile Apps and also GSP (Gmail Sponsored Ads).

So, when you setup your Google Ads, not only are you advertising on the search engine results page, you’re also having your ad advertised on 90% of the World Wide Web.
Google Ads’ “Best Practice” Is Setting You Up To Fail – MISERABLY!

Since there are several networks within Google Ads, their best practice is to advise you to have your ads shown across all their networks.

If you follow their advice, then you might as well donate your money to charity.

When you are setting up your campaigns with Google Ads the correct way, there are specific steps that you need to take to fully leverage their network and their best practice is not the solution.

The reason behind this is because the users who are seeing your ads in the Google search results page have a different buying behavior and mindset than those who are reading an article on a website.

However, if you follow Google’s best practice on setting up your ads, your ads are going to be shown everywhere.

This is why most people lose money with Google Ads and never get the results they hoped for. It is due to the lack of understanding how their complicated system works and by following Google’s best practice.

Now, does this mean you should neglect Google Ads and stay away from them?

The answer is NO…

…but you just don’t do it blind-folded and without the proper understanding of Google Ads.

This is why at iPro Academy, we are proud to introduce to you…

…our Google Playbook Basics!
For Just $97
Here’s The Entire Google Playbook Basics Course To Master The Basics Of Google Ads & Avoid Wasted Advertising Dollars!

Our Google Playbook Basics is designed to help anyone who wants to master Google Ads with no prior experience or knowledge.

It is an introductory course to Google Ads that will help you understand how Google Ads work so you are not wasting money figuring it all out on your own and doing it alone.
Module #1: Deep Dive Into The Network Within The Network

As mentioned earlier, Google Ads is a network within a network. Since Google consists of more than one network and each user who sees your ads have a different mindset and buying behavior, you need to fully understand how the “network within a network” works to maximize your sales with your advertising budget. In this module, I will explain in great detail on each network that is within Google Ads and the user’s psychology behind each of them so your next ads are set up for success rather than failure by following Google’s “best practice”.
Module #2: Setup For Sustainability & Compliance

Since 2008, many businesses are afraid of Google after their legendary “Ban Hammer” that they have done. Google literally shut down accounts left right and center and making businesses absolutely fearful to setup an ad inside Google. To avoid the “Ban Hammer”, you need to build your website and landing page the way that Google wants so you do not have to worry about getting your ad account suspended and losing your efforts. Without the understanding of their compliance, your Google Ads account will be at risk.

In this module, I’m going to share with you how you can setup your Google Ads account for sustainability and to prevent yourself from the “Ban Hammer”. In fact, I’ll even share with you through my years of experience on the things you can do and cannot do with Google.
Module #3: Google Ads Launchpad

Before you even attempt to create your first Google Ads campaign, you need to have several things in place and without these, you will be advertising blindly. The first is your pixel. Pixel is an important tracking code you need on your website to create your remarketing list and to allow Google to help you optimize your campaigns when you scale. As a matter of fact, with Google, there’s also conversion tags that you need to have in place. If you setup your conversion tags incorrectly, it will cause backslash to your business. Furthermore, you can even sync your Google Analytics and YouTube account with Google ads to further enhance your data.

If you do this alone, it can get complicated and inside module 3, I will walk you through the basics on how to implement all these pixels and tracking for your business so you get the correct data to optimize your business in the future.
Module #4: Google Ads Search – Basics

I love Google Search Ads, but they are super complicated in comparison to Bing Ads. To get the lowest cost per click with Google Search Ads, you need to understand how it works and the setup procedure you need to follow. Inside this module, you will learn the basics of creating an effective and high-converting Google Ads campaign. In fact, if you follow this module to the T, you can setup your first Google Search Ads campaign with ease
Module #5: Google Ads Display – Basics

Google Display is the most complex advertising network in the entire advertising era. One main reason why it is complex is all the different strategies that you can use to advertise on Google Display. When it comes to Google Display Ads, the procedure is far different than Google Search. However, if you are able to unlock Google Display and have a basic understanding of it, you will get 10x the traffic you get in comparison to all the advertising platforms combined on the Internet while getting a much lower cost per click than you will ever experience. In this module, you will learn how Google Display ads work and the different strategies to get your ads in-front of the right people at the right place and time!
Module #6: Gmail Sponsored Ads – Basics

GSP also known as Gmail Sponsor Ads is the new kid on the block. It acts as an email and you only pay Google when someone opens the email within the Gmail inbox. This means, by leveraging GSP, you will have access to over 1 billion active email inboxes around the world. This is even more powerful than buying solo ads or dedicated emails because your email advertisement is delivered directly in people’s inbox and only get charged when they open it! In this module, I’ll share with you how to set up GSP and what you need to be aware of!
Module #7: Ad Reporting HacksBecause Google Ads has so many networks within its platform, the ad reporting can be confusing. In fact, their default reporting merely gives you the data you need to properly analyze the performance of your campaigns. In this module, I will share with you the basics and how to navigate the ad reporting tool to get the correct data so you can optimize your business effectively and with confidence!
Module #8: The Holy Grail Of Google Ads Remarketing

One of the biggest advantages when advertising on Google Ads is their capability with remarketing. Because Google owns 90% of the World Wide Web, your ads can be shown absolutely everywhere the second that they engage with your website. If done correctly and properly, you can absolutely get a flood of warm traffic and turn them into a huge sales-generator for your business. In module 8, I will share with you how to create your remarketing lists and how to use it for your business!
Module #9: The Competition Hack For Profit

This secret hack is one of my best kept strategies. In fact, during my days with BMW as my client, this strategy absolutely pissed off all the dealerships and brands in my area, yet they couldn’t do anything about it. This specific strategy will allow you to legally steal your competitor’s best customers to you! Let them do all the advertising to build their brand and then reap in their rewards by using this competition hack that I’m going to share with you inside this module!
Module #10: Google Ads Golden Nuggets

When it comes to Google Ads, there’s an extensive list of tips and tricks that I use to either cut my ad cost down or to increase the sales of my campaigns without spending more money. Google Ads is a complete goldmine but to harvest from it you need to know where the golden nuggets are. Inside this module, I will share with you a few of my best-kept golden nuggets that will make an immediate impact to your Google Ads campaign!

Now that you have an inside look of our Google Playbook Basics, you might be wondering if this is for you.

First, Google Ads is a valuable skill to acquire.

In fact, rarely anyone or any place teaches this correctly. Even if they do, it’s still complicated, and at iPro Academy we care about simple education.

So, even if Google Ads is all new to you, you will still be able to understand everything we share inside our Google Playbook Basics and even implement it for your business.

Our Google Playbook Basics is built for:

If any of the above is what you do, then you absolutely need to get access to my Google Playbook Basics

At iPro Academy, our goal is to make our courses affordable.

In fact, we are even crazy enough to give you an opportunity to access into our Google Playbook Basics for free!

How?

Let me introduce you to iPro Premium.

iPro Premium is a VIP-only access inside iPro Academy where you get an all-access pass to all our courses for free.

You will get instant access to all our current courses we have from various topics covering traffic, monetization, optimization and even how to build your business online.

In fact, you will even have immediate access to all our upcoming courses that we are releasing for free as long as you are a member of iPro Premium.

Not only are you entitled to all our courses for free, you will also benefit from a long list of privileges and be invited into our VIP community.
Instructor
Fred Lam

iPro Academy Founder

Fred started his working life over 13 years ago as a dishwasher. Knowing he wanted more from life, Fred began venturing into the online business world and shortly became a reputable media buyer in the industry. Today, Fred is the CEO of several multimillion-dollar businesses with the mission to empower individuals with simple education and digital automation. Fred has coached thousands of students around the world and continues to share his knowledge inside iPro Academy.

Get immediately download Google Playbook Basics from Fred Lam