Irrational Labs (Dan Ariely) – Behavioral Design Bootcamp

Why behavioral economics is a shortcut for product design and marketing

Foundational principles of behavioral economics that will fundamentally reshape your thinking

The Behavioral Design Process: the 3-step method to design products that actually drive behavior change

The most important (and least understood) step in behavior change: Defining a “key behavior”

The 3B framework for change: a simplified way to understand your customer’s psychology

How to reduce cognitive overload in your customer flows

It’s all relative. How relativity drives our purchase decisions

How to get someone’s attention and keep it (ethically)

How to leverage the “endowment effect” in your onboarding flow

Benefits: Doing the right thing for the wrong reasons

Smart ways to keep customers engaged (a deep dive on “concrete-ness” and “identifiable victim”)

Everyone else is doing it: The impact of Social Norms

Designing for incentives … and the mistakes most people make

Pricing 101: How to convey your product’s value

Mental Models: How to shape your customer’s narrative (great for new products and startups!)

The Behavioral Design Process: Experimentation