Lead Generation Workshop Recordings from Adskill

Master These 6 Critical Skills Converting Clicks Into Leads

• The ‘slap-forehead’ simple technique for writing ad copy which stops clients dead in their tracks – it’s shocking how few people are doing this.
• Sack your designer! The 2 simple tools you need to create professional quality ad graphics TODAY… no more waiting 2 weeks and paying big $$$ to your graphic designer.
• The shortcut to creating a lead magnet that converts like crazy – beginners (and some pros!) in lead gen get this totally wrong.
• Client doesn’t want their face on video ads? Discover how to quickly crank out ‘faceless ads’ that still get high opt-in rates.
• Should you go for quality or quantity in your ad creatives? Get the definitive answer – most people will be surprised.
• The secrets to securing 50 cent leads that BUY, without cheating and getting traffic from India or the Philippines.
• Discover the format pulling in great CPA’s on Instagram over the last couple of months and is working great now. You’ll want to jump on this before the algo changes.
• The latest tactics for using Instagram and Tik Tok. Don’t put all your eggs in the Facebook basket – Zuck could come along and stamp his foot on them at any time.
• How to plan a multi-channel lead-gen strategy across FB, Instagram and Tik Tok. This is how you make the big bucks.

• The crucial mindset shift you need when taking a campaign from Facebook to YouTube – ignore this and your campaign will bomb.
• How the top pro’s use targeting by placement, custom audiences, affinity audiences and in market audiences.
• Legally ‘steal’ Tom’s internal process documents for creating killer lead gen ad campaigns – it’s all laid out for you to easily copy.
• The 3 funnels which work like gangbusters for Lead Gen on YouTube. If you’re new to advertising on YT, start here for best results.
• Recommended software tools to help you scale your winning campaigns.
• How to get great video production quality on a shoestring budget – never let cost stop your campaigns again.
• The simple trick you can copy from Gordan Ramsey which increases engagement and video watch time (don’t worry, it doesn’t contain any 4-letter words).
• How understanding buyer psychology will increase your conversions. Tom has had the benefit of 5 years studying psychology at University – you’ll discover the most important parts in 15 mins.
• Why your video should be a “3 Act Piece” and what’s crucial to place in each piece – this is ‘sneaky’ psychology that your clients won’t be able to resist.
• How to create a storyboard and script that will connect with your customers and make them eager to sign up (you don’t have to be Steven Spielberg; these tips will get people excited to buy).
• A simple adjustment to the end of your video that can increase opt-ins by up to 32% – this tip blew the minds of live attendees.

• Why you should create a ‘microbrand’ if you work in an agency or own an agency – In 3 mins you’ll go from “WTF is that?” to “Why didn’t I think of that?”.
• Be amazed as Jeremy ‘opens the books’ on the financials for his successful Lead Gen business.
• Which lead magnet is currently beating ‘reports’ in the ultra-competitive financial lead gen space? – You’ll be shocked at the simplicity of this.
• Co-registration is back! The right way to run a profitable co-reg campaign in 2021.
• The critical KPI that could spell disaster for your lead gen campaign – and no, it’s not conversion rate or cost per lead (this was learnt the hard way and resulted in losing a client. Don’t let it happen to you).
• Had problems scaling? Get a sneak peek inside a campaign that generated a whopping 145,000 leads, but still maintained a 27% opt-in rate.
• How to train the Facebook and YouTube algorithms to send you high quality, profitable leads… not cheap dross that clog up your email list but never buy.
• Why thank you pages are dead and what you should use instead.

• How to scale campaigns to 10,000 leads a day or more, using Google Display Network.
• Step-by-step guide to getting set for success on the GDN. See how an expert structures campaigns, bids, automations and targeting.
• The quick way to create an irresistible offer… hint: swipe these examples of high performing offers to generate ideas.
• How to design ads that will run everywhere and avoid getting banned by the Internet’s ‘rent a cop’ rules.
• How to easily create seductive ads that reach into your customer’s subconscious – don’t let your graphic designer go creating ‘pretty’ ads, copy these proven money-makers.
• See actual examples of ads that TANKED – understand the reasons why, so you can keep more cash in your pocket.
• What to test if you want to keep scaling your campaigns – this is the playbook for going from $10 a day budget to $10,000 a day.
• The 3 methods to monetize your leads, and why you should be doing all 3 to maximise your earnings.
• The simplest way to slash your cost per lead in HALF. This how ‘big dogs’ are able to scale their campaigns.

• Discover how ‘individualised customer experiences’ can give you the upper hand in producing leads at scale – we’re talking 1,000 leads per day or more.
• An inside look at the workings of a campaign currently churning out 160 leads per MINUTE – have your pen and paper ready for this one.
• How to produce PERSONALIZED lead magnets which not only boost conversion rates… they increase the customer’s perceived value.
• When in the customer journey should you target your leads? – Get this right and watch your opt-ins jump.
• The SaaS ‘secret weapon’ that does all the heavy lifting of setting up a personalized led gen campaign.
• Never hear “It won’t work in my market” again. See examples of campaigns from finance, health, info-products and local businesses.
• Uncover the secret to producing high quality leads – Google understood this and dominated the competition. You can do the same in your markets.
• How to get a ‘100% opt in rate’ – No, it’s not impossible if you structure your campaigns this way.
• Hate upfront research? – Why doing research ‘on the fly’ could actually make more sense.
• Revealed: The biggest opportunity in lead gen today – and why most advertisers are missing out.

• How to combat Apple’s new ‘anti-tracking’ features in iOS 14. Don’t let your business be a casualty of the war between Apple and Facebook.
• The platform you should think of first when diversifying from Facebook – many media buyers don’t even know this exists (in fact, it didn’t exist 18 months ago).
• Newsflash! – now you can target PURCHASERS of products. Discover where, why and how to get hold of this data.
• Why combining offline advertising with digital could be your secret weapon in 2021. Here’s how to start taking baby steps in offline advertising.
• How to get high quality leads for just $10 each on LinkedIn. Get a walk-through of the strategy behind an award-winning campaign and see inside their ad account. With most advertisers paying 4 or 5 times this CPL, this insight alone could pay for the course.
• Why top agencies have sacked all their clients and gone Pay per Lead (PPL). Find out if it’s right for you.
• Tracking WILL get harder in 2021. A panel of experts reveal what you can do to prevent carnage in your accounts.
• An unusual way to use SEMRush to get laser targeted leads.
• Once you understand this concept, your competitors will be dumbfounded where all your leads are coming from.

There is a common factor amongst all the speakers at the lead gen workshop – they are all ACTIVE members of AdSkills Pro League. As we face massive industry uncertainty at the end of March, caused by the iOS privacy change, imagine being in the same room as our lead gen experts EVERY DAY answering questions. Well, that’s Pro League.

As a thank you for trying the ‘Lead Generation Workshop’, we will give you a coupon that can be used against a membership to join us in AdSkills Pro League. This will give you access to all of these experts and dozens more. The coupon is for $497 (equal to 100% of the cost of this tuition) and can be used at anytime in the next six months.

Your Opportunity… but time is ticking

If you’re serious about growing your lead gen business, now is the time to act. But the window of opportunity is closing.

When we look back in 12 months’ time, today will be seen as the ‘good old days’.

With the right guidance, you can be growing your business to be profitable now, and protected in the future.

That includes protection from privacy changes, regulatory issues… and from your competitors.

Get immediately download Lead Generation Workshop Recordings from Adskill