Marketing an Agency or Consultancy from Stone River eLearning

Marketing an Agency or Consultancy from Stone River eLearning

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Get immediately download Marketing an Agency or Consultancy from Stone River eLearning

In this course you will learn the most effective ways to promote your agency or consultancy business.

I will teach you to:

Appear credible and authoritative

Increase your sales conversion rate

Draw clients with SEO

Promote with a YouTube show or a podcast

Promote as a local business

Give you negotiation basics

Introduce you to Facebook ads

Show you how and where to get freelancing clients to convert them to clients of your agency

Business networking and building up your referral and recommendation network

Holistic and Well Rounded Approach

I took all the different types of strategies and only chose the ones that would be most effective at getting relevant and targeted traffic and converting that traffic to clients .

If you want to get more clients for your agency or a consulting business, get this course today, and begin growing your business.

Who is the target audience?

Anyone operating a consulting or agency business
Coaches
Tutors
Anyone offering services online who wants more clients

Your Instructor

Stone River eLearning
Stone River eLearning

Stone River eLearning was started in 2012, and since then we’ve trained over a million students. Our content is timely and up to date with high production value. Above all, our courses are well taught, so you’ll learn more easily than the cut rate courses on some other sites.

Course Curriculum

Course Introduction

Course Introduction (0:59)

Your positioning and differentiation (4:14)

Your Portfolio and Credibility

Your website checklist (4:41)

Agency checklist (2:49)

Search Engine Optimization

Why we are focusing on SEO first: push vs. pull and keywords (1:21)

Example of keyword research (4:08)

How to install the Yoast SEO plugin in WordPress (2:31)

Link-building overview (7:21)

Easiest links to get – interlink your website content (2:59)

Business Networking

Introduction (1:56)

Build a business referral network (3:12)

Body language for successful networking (6:34)

How to design your cards (2:21)

Practical example: get your business card professionally designed (2:21)

Local Business Marketing

Overview of local business marketing (1:02)

Google for business (2:53)

Yelp and local listing websites (3:47)

Will fliers work for you? (3:02)

Get immediately download Marketing an Agency or Consultancy from Stone River eLearning

Freelancing to Get Leads

Fiverr (4:13)

Upwork (1:50)

ClarityFM (1:33)

Branding Yourself with a Show

Introduction (1:52)

Marketing for a podcast (6:16)

Marketing for a YouTube show (4:25)

Longer vs. shorter episodes (2:39)

Daily, weekly or monthly episodes? (4:10)

Solo show or with guests? (4:46)

Signing up for podcast hosting (2:35)

Before setting up your podcast on iTunes (1:09)

Podcast equipment (4:40)

YouTube equipment (6:40)

Selling with Free Promotion on Social Media

Social media updates to make you look like an expert (2:46)

Social media to re-engage old clients or people who forgot about you (3:03)

Quora for traffic and to establish yourself as a thought leader (2:49)

How I sell on Facebook in an effective and legitimate way (3:52)

How to Sell and Negotiate

Should you give free consultations? (2:28)

Should you tell your prices? (1:50)

Negotiation fundamentals (4:42)

Facebook Ads (paid promotion)

How to get to the Facebook ad dashboard (0:47)

Which type of ad is right for you (2:29)

Setting the targeting for your ad (3:24)

After setting the targeting for your ad, set the ad format (4:10)

Pro tip for better targeting and user conversion (1:40)

How to install Facebook pixel for tracking of conversion (3:58)

How to set up ad targeting (2:23)

Targeting lookalike audiences (1:49)

How to set up a Facebook page for ads (1:04)

Facebook page basics you should take care of (2:28)

Get immediately download Marketing an Agency or Consultancy from Stone River eLearning