Regina Anaejionu – 3-Day Thought Leadership Content Strategy

Regina Anaejionu – 3-Day Thought Leadership Content Strategy

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As a thought leader, you want to solve the big, meaningful problems for your clients or community, right?

But to do that on a large scale, you have to publish your ideas and get people to engage with them.

And here’s the thing about that:

When you publish your ideas online or in print, you are creating content that either depreciates (loses value over time) or appreciates (gains value).

This 3-day course is the right place for you if you’re not interested in only prioritizing content that depreciates from the moment you publish it (think: most social media content).

Just as a new car loses value as soon as you drive it off the lot, your social media content loses value seconds/minutes/hours after it’s published. Within a couple days, an individual piece of social content holds next to no value.

Though content that depreciates presents you some benefits (and we’ll cover how to get the full use out of it in our 3-day course), you’ve been feeling a pull toward creating content and sharing ideas that stand the test of time.

Perspective-shifting essays, books, and search engine optimized articles, videos, and audio episodes are examples of content that can grow in value over time (appreciate).

Think of “appreciating content” as finding the right house for you, purchasing it, (perhaps) upgrading it over time, and seeing its value just climb and climb.

That is what the right publishing projects can do for you.

[For example 💡: one of my favorite clients had a corporation buy copies of her book for every single employee. That one book did more for her thought leadership than all the years of trying to grow on Instagram that came before it.]

Above all, you care about having the maximum impact with your ideas and work, not about posting on social media for the “fun” of it 📲 or discovering the newest hack or tactic to “grow your following 1,000% overnight, in your sleep, even if you don’t have Wi-Fi” 🙄 . . . right?

You are a thought leader. And your ideas deserve a focused plan.
So, how do you figure out the best content pillars (categories) to publish under, what type of book/video/etc. will help you most, and how to grow a larger readership or audience of the right people for your highest thought work?

And when have you had a chance to create a focused work retreat for yourself? A time dedicated to carving the path to your vision of the future?

The 3-Day Thought Leadership Content Strategy Course is an intimate group experience with other authors, thinkers, and industry shifters like you.

You will define your thought leadership mission for the next year, discover the types of perspective-shifting content and publishing projects (a book, a podcast, a workshop series, etc.) that best fit your goals, and so much more.

👈🏽 Oh, and your 3-day experience now comes with a 500-page PDF follow-along guidebook (a version of the slide deck we use in the course) that you can keep and reference forever.

Here are the sections and activities we’ll cover during the 3-Day Thought Leadership Content Strategy Course:
[Note: you will receive a course dashboard with on-demand lessons for each of the sections immediately after you register for the course; the upcoming live weekend course is our opportunity to explore, implement, and expand on these topics in an intimate group setting. You keep unlimited, lifetime access to the videos (w/ captions) and downloads in the course dashboard.]

Section 1. Brainstorm Powerful Thought Leadership Content Pillars

Most people determine what they “should” talk about online by breaking their main topic down into a handful of sub-topics or categories they can consistently teach on.

For most thought leaders, this approach does more harm than good. It keeps you playing a losing content game. It requires you to constantly churn out post after post to “keep up” with others . . . but teaching the “sub-topics” of your work or industry doesn’t create content that stands out like you need it to.

In Section 1 of the course, you’ll learn to plan the majority of your content around four true gaps people need filled in order to take action on what you’re saying, and around a handful of unique “angles” that differentiate your thought leadership content from the content your ideal audience is bombarded with every day: “3 steps to hack [some goal] without [doing any real work]” 🙄.

You’ll also go through an exercise (that you can return to for years to come) to help you develop a true “monopoly” on your unique approach to the problems or opportunities in your industry/community/initiative.

Section 2. Understand Your Thought Leadership Type and Phase (and What It Means for the Content You Publish)

During this session, we will define your true goal as a thought leader. You will discover which of the three types of thought leaders you are (activating, systematic, or elite service), and what might be missing from your content if you don’t incorporate your “type.”

You will also uncover what phase of thought leadership you are in (emerging or refining) and what you need to focus on if you’re building your platform from scratch vs. tweaking or pivoting an already established platform.

Note: about half of the thought leaders who’ve gone through this course are building a true “thought leadership” presence online for the first time, and the other half are refining a platform with an already engaged audience. Wherever you are in the journey, you belong in class with us and will have ideas tailored to you.

Section 3. Build Your Evergreen Sales Ecosystem with Capstone Projects

In this section of the course, you’ll be guided through the elements and benefits of an “always-on” thought leadership sales ecosystem. Basically: we help you outline and select the right evergreen thought leadership content that can work together as an “ecosystem” that’s always bringing new people to your ideas and selling your most important offers and programs.

Note: this section will still be extremely relevant if you run/assist a nonprofit organization.

Because building an evergreen sales ecosystem involves more than one part, we break Section 3 of the course down into 6 individual lessons:

1. An introduction into evergreen sales ecosystems for thought leaders (these are far above your standard “know-like-trust sales funnel” you may have heard of)
2. An introduction to using Lean Evergreen Ads™ (~$3/day) to grow your thought leadership and why it’s best to create thought leadership ads over basic/common ones.
3. An introduction to organic search engine optimized (SEO) content for your thought leadership platform. We cover free ways to grow your audience and sales with video, audio, and text-based content.
4. An overview session on creating a signature thought leadership workshop to fill out your ecosystem and serve as an introductory product (that can warm people up for your deeper offers, when applicable).
5. An overview session on publishing 1 of 4 thought leadership books—that, for the first time, includes a mini-case-study of my experience earning over $100,000 USD in profit from my second print book.
6. An overview session on launching a recurring subscription (such as a paid newsletter) to further your goals and platform.

Section 4. Select The Best Platforms (and Formats) for Your Publishing

In this section, we cover what platforms (ex: LinkedIn, a podcast, a blog, Instagram, scientific journals, etc.) and formats (essays, short videos, etc.) best meet your publishing needs—based on your audience and your business or platform goals.

In other words: this is your guided section to determine which platforms (social media and otherwise) are actually worth your time and aligned with your goals.

We will do this by first going through an exercise that helps you determine your audience’s awareness stages (do they have a true grasp on the problem or opportunity in front of them? are they actively seeking solutions? will they be able to differentiate your solutions and programs from others?) so that you know what content is most likely to reach and impact the people you want to help.

Section 5. Embrace Thought Leadership Content Laddering

In this section, we cover the primary system you can put in place to have prolific impact through what you publish, even as you publish fewer and fewer pieces.

This is another one of the biggest “aha” moments in the course, and is also the thing people tell us makes the biggest difference in how they spend their time after the course.

How can you get the most out of all your temporary/depreciating content (like social media, DMs, and emails) as well as your evergreen/appreciating content (books, articles, long-form videos, audio episodes, etc.)?

Content laddering.
You will learn the system of “upcycling” your ideas instead of simply “repurposing” your content on different platforms.

We also share strategies specific to online growth if you are starting from true scratch—and you might be elated to find that the majority of actions you can take have nothing to do with social media.

We will then translate their awareness and context levels into the best formats and platforms for your work in an essential exercise you will not want to miss.

Section 6. Pick Your Platform Enhancers

In this section of the course, we will cover a handful of projects for you to consider completing (or hiring out for) to elevate your online platform as a thought leader.

We will give you:

• a shot list for ideal photographs you may want on your website and in other collateral
• a list of pages and elements that belong on the website of an industry leader
• and more

Section 7. Launch Your Thought Leadership Idea Management Center

During the last official section of the course (the next section is a bonus 🙌🏽), we will give you ideas for molding your new Idea Management Center™—explained in a section below—to work for you.

Even though you’ll receive the template (built out in software called Notion) at the beginning of the course, and will be able to fill it in and use it as you go through each section in the course, Section 7 goes deeper on how to modify it for the way you work and how to practically use it each week . . . as in: what’s your workflow once in the Center?

During this “IP Push” you will get a new mini-lesson and set of prompts each week to make it simple for you to practice publishing powerful thought leadership content as articles, short-form social content, essays, and more.

Hey, Regina here. Over three days, I will guide you through carving out a thought leadership monopoly for yourself (as in: defining how you will talk about the issues you care about in a way that nobody else can), mapping the “capstone” publishing projects and solid sales ecosystem you’ll build for yourself this year, and creating an organized command center to help you execute on your most important goals.

Who am I and why do I help people grow their thought leadership?

I’m Regina Anaejionu (en-ay-john-oh 🇳🇬), a full-time author and educator. Over a decade ago, I accidentally stumbled upon something pretty epic about the Internet . . . the fact that anyone with something meaningful to share could potentially become an “infopreneur.”

Meaning: you could sell books, workshops, and other information products online, even without a ton of tech experience.

I started out selling $3 eBooks, and ended up creating over 100 workshops and courses, a college business textbook, and an independently published book that sold 12,000+ copies (earning over $100,000 in profit) in its first few years, and more.

During this time, I set out on a mission to help others create an amazing income online. I felt that traditionally disenfranchised people finally had a way to “level the playing field” a bit on income opportunities.

But, as the years passed, my mission evolved. Now, I work not just to help people become infopreneurs, but to become the gold standard of thought leadership in their industries.

Being the best kept secret in your industry (or the popular and underpaid content publisher) is simply not an option anymore.
And I would love to work with you during our upcoming live 3-day experience to craft your new thought leadership content strategy.

Using the 3-Day Thought Leadership Content Strategy Course, the (all new) Guidebook, and the customizable Thought Leadership Idea Management Center™, we will work together to create a plan and strategy for:

✅ Your unique thought leadership content pillars (what you should be talking about—on and off social media) and why.

✅ How you can create content on the web to grow your audience, how to write online to crystallize your thought leadership, and how to write in ways that help you land spots in bigger and bigger reputable publications.

✅ How you’ll keep your ideas and research organized for massive projects and everyday writing.
✅ Creating evergreen and consistent sales for your introductory/deeper offers, so that you don’t have to be on social media 5x/day to draw the right people to your ideas and programs.

✅ Selecting the best publishing projects to work on in the next year.

✅ Using your current/future book or signature thought leadership workshop as the 10x or 100x factor in multiplying your impact, without creating 10x more work.

✅ Overcoming blocks to getting this type of MAJOR thought leadership work done.

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If you have any questions regarding this product, please contact us by email: [email protected]