Ryan Serhant – Social Ads Course

Translation? Social Media Is An Absolute Goldmine For Real Estate Businesses!

Remember – lead generation is your #1 job as an agent.

Facebook is a no-brainer and remains a staple of marketing for real estate agents.

Beyond being where your audience is likely hanging out, the business features built into Facebook are perfect for real estate businesses.

Social media ads can change EVERYTHING for your lead volume…

No matter what you’re doing throughout the day, it gives you the opportunity to generate leads and build your brand, 24 hours per day, 7 days per week.

But only if you know how to do it right.

I started as someone who was unknown 12 years ago, as a failed actor with no contacts or industry connections…

From there, I was able to build the most-followed real estate brand in the world.

SERHANT., my brokerage earns 100,000,000+ impressions each MONTH on social…

And it’s all from my consistent Facebook ads strategy I’ve been using for years.

Within my first month of using this strategy, I TRIPLED my lead volume.

Along the way, I’ve collaborated with some of the top digital marketers to refine my ad strategy into a MACHINE that really works.

Now, after many, many requests from my clients, I’ve decided to share my exact social ad framework in something brand new I’ve developed…

Introducing My Social Ads Course!

Learn How To Sell Through Social From The Most Followed Real Estate Brand In The World!

I’ve taken everything I know and packaged it into my course where I outline exactly how I built my social brand using simple, easy-to-execute social media lead and listing ads!

I’ll show you the EXACT blueprint I use to successfully boost my leads and find fresh buyers from an unlimited global pool, and keep your cost-per-lead as AFFORDABLE as $3-$5 per lead.

It comes with 2+ hours of content, 24 chapters, and 16 worksheets that guide you every step of the way.

You’ll learn how to scale your lead pipeline using social media ads without hiring an expensive marketing manager – because as agents, we’re not career digital marketers or computer scientists.
This course is going to change everything for you when it comes to social media ads.
I can say with complete confidence that there is no other course like this out there.

Here’s What’s Inside:

FUNDAMENTALS
Discover my complete framework for building and publishing high-converting lead and listing ads on Facebook and Instagram.

Learn how to apply my GPC Framework to build a successful social ads strategy
Invest your digital marketing budget in an efficient way to scale your lead pipeline
Understand how to activate the data you get back from your ads
The overall social ad structure: we dive into ad campaigns and the anatomy of a high-converting ad both for real estate leads and property listings

How Facebook spends your money and optimizes your ads: Learn how Facebook actually handles the heavy lifting for your ad placements
Your Key Performance Indicators to measure results: KPIs enable us to make data-driven decisions about the money we spend on our social ads. Data does not lie, and it can mislead if you don’t understand how to interpret it
And much, much more!

SETTING YOUR STRATEGY
Master the four steps for writing compelling ad copy, learn to create lead magnets your target clients crave, and understand how to set an ad budget that works for your business in your market.

How to set goals that you can build on as you ramp up your lead generation campaigns
Create offers that package your expertise and solve your prospective client’s pain points
Facts tell, stories sell – how to implement storytelling into your ads to engage your audience and promote your listings

The 6 steps to create the perfect lead magnet for your business (I also include 7 lead magnet ideas)
How to create high-converting social ads for leads and listings (including powerful headline and description ideas, and my own examples!)
And much, much more!

CREATING & RUNNING SOCIAL ADS
Put my blueprint into action with Rafael Angarita, my personal digital marketing director, and Amy Herman, a top agent on my team. You’ll see how we create listing ads for a $30 million penthouse and lead ads for Amy’s signature NYC market report.

Learn how to assemble your lead generation machine within Facebook Ads Manager
Activate your email lists and create targeted audiences with Facebook’s Special Ads Audiences
Optimize your social ads campaigns and maximize your digital marketing budget
The seven questions we ask every agent on our team to determine the targeting for each ad set within their lead ad campaigns (don’t start an ad without answering these questions!)

Our 4-step formula to crafting high-converting ad copy for both lead and listing ads
How to target your audience
How to set up your Facebook Ads manager
And much, much more!

About Ryan Serhant
I’m Ryan Serhant. You might recognize me from Bravo’s Million Dollar Listing New York or Sell it Like Serhant or from my massive real estate YouTube channel. I’m the founder and CEO of SERHANT., a vertically-integrated mega brokerage comprising an in-house film studio, education arm, marketing division, and technology platform.

Before striking out on my own, I led the #1 real real estate sales team in New York City as ranked by The Wall Street Journal (and #3 in the United States).
Other accolades include:

The most followed real estate brand in the world
94.7% Closure Rate
Ranked #1 Team In Sales Volume In NYC For 2019 by Wall Street Journal’s Real Trends
Ranked #3 Team In Sales Volume Nationwide For 2019 by Wall Street Journal’s Real Trends
And now I’m sharing WITH YOU all of my secrets and all of my tips, tricks, and strategies on how to leverage social ads to multiply your income, impact, and influence.

About Rafael Angarita
Digital Marketing Director and your co-instructor
Rafael is responsible for planning, developing, implementing, and managing the overall digital marketing strategy for all SERHANT. brands through CRM, paid search and social, display and video marketing, influencer partnerships, and content planning.

Prior to joining SERHANT., Rafael worked with several verticals-focused startups in the online education and healthcare industries. He helped them drive growth and expand market share through paid social and data-driven media buying initiatives. Throughout his career, Rafael has managed over $50,000,000 in digital marketing spend and has been scaling lead generation programs for the past 10 years.

Rafael’s relentless approach is focused around one thing: generating qualified leads. You’ll be learning from him throughout Part 3 of the social media ads course.

If There’s One Lesson I Learned Very Early In My Real Estate Career, It Would Be…
“You have to be willing to spend money if you want to make money.”
Sure – you can stick with free ways of marketing such as cold calling, knocking on doors, or relying on referrals…

But if you want to build a scalable, recognizable brand where people approach you, rather than you approaching them, you’ll need to invest in your business eventually.

The best metaphor I have for the importance of spending money on ads is the metaphor of a fisherman.

As real estate agents, we are always out in the sea, fishermen fishing for our next big fish.
As commissioned salespeople, we eat what we catch.

We can put our fishing rod into the sea from our boat, and maybe we’ll get that catch without bait.

However, it’s much harder, and we won’t get nearly as many bites. It’ll be random, if we just happen to have a fish swim into our hook.

The best fisherman fish with bait – and they need to buy bait before they go out fishing!

Social Ads are your bait.

And they are the best bait out there right now to get MORE bites.

My Social Media Ads Course Is For You If…

You want to grow your real estate business and MULTIPLY your lead and listing volume
You want to have people come to YOU, rather than always feel like you have to proactively prospect to generate new business
You want to avoid being in a “feast or famine” cycle where you don’t know where the next lead is coming from
You want a proven system that generates you leads, listings, and builds your brand 24/7, 365, without you having to be directly involved
You want to master social ads and learn from the most followed real estate brand in the world!

Social Ads Course Is NOT For You If…

You’re not willing to invest any money to grow your business into paid ads (you don’t need a huge budget to start off, but you do need some marketing spend to invest…this is what the entire program is about!)
You don’t believe paid advertising works, no matter how much proof we show you
You want to stick with traditional means of getting leads, and don’t want to grow or scale using social ads

Moving Forward, You Have 2 Options…
From here, you have 2 options…

The first option is to do nothing, and keep doing the same things you’ve been doing – you may be earning a living as an agent, or just starting out like I was 12 years ago. Either way, your results and income will stay the same.

The second option is to invest in yourself by taking advantage with my Social Ads Course – where I reveal everything I know when it comes to using Facebook and Instagram Ads to MULTIPLY your reach and generate leads on demand for your brand.

If you’re already running ads, I guarantee our process will help you convert more.

If you’re just starting out, this will be the perfect program to use to run ads the RIGHT way when you eventually invest into them.

Won’t it be great when YOU as your future self looks back and thanks you for taking advantage of this, as you see new leads come through the door, day after day?

It’s entirely within your reach…

The choice is yours.

I hope to see you inside!
P.S. – Skimming? Okay, let me sum up the deal for you real quick.

Today, I’m offering you to join my brand new Social Ads Course. I’ve taken my entire social media ads framework and packaged it into my course where I outline exactly how I built my social brand using simple, easy-to-execute social media lead and listing ads. I’ll show you the EXACT blueprint I use to successfully boost my leads and find fresh buyers from an unlimited global pool while keeping my cost-per-lead as AFFORDABLE as $3-$5 per lead.

It comes with two hours of content, 24 chapters, and 12 strategy worksheets that guide you every step of the way. If I were in your shoes and KNEW social media works to build a real estate brand, I’d want to learn it from the person who created the #1 most-followed real estate brand on social media.