Savannah Sanchez – TikTok Ads Course Grow Your Brand

– What to expect in this course.

– How the iOS14.5 change in April 2021 had an effect on paid social advertising & why advertising on TikTok is the best platform for advertisers in 2022.

– Which industries/products perform the best on TikTok ads.

The most important step to seeing great results with your TikTok ads.

Explaining the funnel and where to start to get the best-seasoned pixel.

Introduction to the “Rule of 50.”

See how much budget you need to optimize lower-level funnel events.

How much budget do you need to get out of the learning phase.

How long it will take you to optimize for each event in the funnel.

My proven formula to determine the best TikTok daily budget based on your metrics

Sharing tricks and tips to help with your ad conversion rate.

Cost per add to cart/initiate checkout/purchase estimator

Weekly metrics calculator.

Take a look at the pixel events firing in some of my TikTok ad accounts.

I show you how to get into your analytics for Ads Manager.

Learn how to tell if your events are firing properly.

My simple but very effective TikTok ads set-up.

See how I use my Google Sheet calculator to structure my campaigns and how that structure evolves over time.

Launching your campaigns, ad sets, and ads.

Setting up the TikTok Pixel

Tips and tricks on how to best set up your ad sets.

How many ad sets and ads to have live at one time.

How to utilize interest stacks + targeting expansion.

Introduction to lookalike audiences.

Learn a secret tool I use when switching from add to cart to initiate checkout.

How long to run your ad sets.

Should you have all of your spark ads in one place?

Should you delete ads that have already run?

How many ads can you have per ad set?

Are retargeting ads on TikTok effective?

Can you run TikTok ad campaigns for organic follower growth?

How I would set up a brand new eCommerce account on TikTok

Recommendations for: audiences to start with, number or creatives, conversion best practices.

Should you do campaign budget optimization?

How to name your ad groups.

For placements should you choose TikTok, Buzzfeed, Pangle, or all three?

Is keeping user comments enabled helpful?

Should you allow users to be able to download your ads?

What is automated creative optimization?

Which audiences to target?

Should you add in recommended interests from Tik Tok?

How often to check your ad sets?

Should you add in behavioral targeting?

What picture and handle to use for your custom identity.

Single ads vs. collection ads.

What to put as your ad captions.

Is broad or narrow targeting the best route to go?

Should you target users under 25?

Male or female targeting or both?

How to create the best lookalike audiences and what that means.

See how simple it is to create your first lookalike and custom audiences.

How to interpret the data in your TikTok ads manager.

What metrics do I care about? Cost per click? CPA? Click-Through Rate?

Order of importance of metrics on how to know if your ad is performing well.

What your TikTok ROAS means.

What metrics should I expect?

Deep dive into metrics and which are the best to evaluate how I am reaching my target audience.

What is a good CPM?

What is the source of truth for TikTok ad performance?

Should I use Google Analytics to measure TikTok ad performance?

Which bidding strategy is the most effective?

Learn the number one reason why TikTok stops spending your budget.

Will limitations on the audience selection/bidding help or hinder reaching your daily ad budget?

Should you go back to add-to-cart optimization?

How much money does your ad need to spend before you kill it?

Should you kill an entire ad set?

Tips and tricks like make your existing ads perform even better

How to use your old creatives as a basis for new winning ads.

What 3rd party tools do I use to measure TikTok ad performance

How TikTok measures attribution in their dashboard

Changes on the horizon to TikTok’s attribution

Post-purchase survey attribution with Enquire

Server-side tracking attribution

How to attribute TikTok sales in TripleWhale

How to do TikTok reporting in TripleWhale

How to create reports in TikTok Ads Manager

All of my tips and tricks for shooting great TikTok ads

Ad creative do’s and don’ts

High-performing TikTok ad formulas

Hooks you can test for your TikTok ads

What tools and software do I use to edit

How to film TikTok ad UGC

Launching new creatives in your ad account

How to do creative testing in TikTok ads manager

How to select music for your ads and libraries I rely on

How to get inspired for your TikTok ad creative

What to put as your ad caption

How I edit TikTok ad creatives using the CapCut app

How I edit TikTok ad creatives using Instagram Reels

Tips for the models that are staring in the ads

How to shoot and frame TikTok ads

Selecting the right environment for filming TikTok ads

My process for selecting TikTok ad creators

Ranges for what TikTok ad creators charge

How I search for new creators and what I look for

3rd party platforms I use to source creators

Introduction to #paid and the TikTok Creator Marketplace

Guide & Brief for working with TikTok creators

Introduction to TikTok Spark Ads

How I use Spark Ads in my ad accounts

What the benefits are of spark ads

Running spark ads from the creator account vs the brand account

Instructions for generating the authorization for spark ads

How to launch spark ads in your ad account