Story Hero by Laura Belgray

Story Hero by Laura Belgray

Learn To Tell Stories That Get Your Emails Devoured… And Your Offers Snapped Up!

Quick story (It’s about YOU):

You hit “send” on an email to your list.

Your subscriber sees it hit their inbox. They open it right away, knowing there’ll be a great story inside. You’re their fave.

They’re in the middle of a group Zoom meeting. They *should* save your email for later, but it’s too good. They read it furtively while glancing occasionally at the laptop cam and nodding to look engaged. They accidentally snort-laugh at a funny you made, and pretend to the meeting that their cat just did something hilarious.

There’s an offer at the end of the email.

The story was so good, they can’t help clicking that link. They’re with you. They’re feeling you. They want your thing.

They hit “buy” and check out—while giving a well-faked thumbs-up to someone’s BS on the Zoom call about “shifting the paradigm.”

While they give their attention back to the meeting, their payment hits your Stripe account.

And not just theirs. All day long, as your subscribers open and devour your email, the payments roll in.

You just got paid, over and over, for telling a story.

That’s what great email stories do. They get you paid.

Even when your story’s not tied to an offer, you’re getting paid.

Here’s why.

When you know how to tell them well (especially in emails), your stories:

• Make people remember you.
• Make your information stick.
• Keep you top of mind.
• Build the know, like, and trust factor that makes people buy…if not right away, then down the road when they’re ready.

That’s shorthand for, great stories make people obsessed with you. They make you a star. Potentially, a rich one.

You in?

In Story Hero Training, You’ll Learn:

• The Art of The Start: How to jump into a story so we’re gripped from the get-go
• The seamless segue: How to get from your story to the sell without feeling like you’re awkwardly jamming them together
• Concrete details: the magic element that turns words into pictures. But how much to pack in and what to leave out? We’ll cover that, too
• Rhythm changes. (See what I did there?)
• “How do I use dialogue and spoken lines?” ME: I’ve got you.
• Humor, or which words add the yuk yuks
• Length. How long is too long?
• The difference between a “who cares” anecdote and a real story
• How to make a story “email appropriate“
• Who the story should be about when it’s in an email. You, the writer? The reader? Your purebred cockapoo, Roger?

Video, text, audio, puppet show… Consume it the way you learn best!

You’ll get:

• The 2-hour recorded video training, including q&a portion at the end
• All 112 presentation slides, containing links to the full versions of all the example emails
• The full presentation transcript
• The audio-only version so you can listen to it on the go
• Future bonus resources. If I beef it up (along with the price), you get the upgraded version!

What if I’ve already got The Copy Cure? Is this different from what’s in there?

You bet. I design all my Talking Shrimp trainings to complement and enhance, never replicate, The Copy Cure.

What if I’ve already got Inbox Hero? Do I need this, too?

That’s a yes! Story Hero is a spinoff of Inbox Hero. Or, a sequel. It’s a giant closeup on the storytelling part of email writing. And, it brings you a different style of learning. Inbox Hero is all on the page, while Story Hero is a video training (or, if you prefer, audio. Or you can read the transcript along with the slides).

Who am I?

I’m Laura Belgray, award-winning copywriting expert, founder of Talking Shrimp, co-creator of The Copy Cure, and unapologetic lazy person. I also like to be called “Laura F*cking Belgray.” That’s the fame status you achieve telling great stories: {first name} f*cking {last name}.

I’ve taught email writing to thousands, through live events like Copy Chief Live, Traffic and Conversion, and Unfair Advantage Live, and online conferences like Teachable’s, Marketing Profs’, and lots more.

Before segueing to copywriting in the online entrepreneur world, I spent decades writing promos for big TV clients like Nickelodeon, Nick at Nite, TV Land, HBO, Bravo, and Fandango.

A dream job, for sure.

But my real dream was always to make a living writing my own stories.

I constantly wished, Can’t I just write emails? Recently, when I discovered I essentially *could* do that, I retired from client work and went whole-hog (or whole shrimp?) on emails.

Think you have to have a huge list or charge huge prices to make it? In one affiliate promotion, I made 6 figures from a 6k list. Up against affiliates with lists 100 times the size, I was number one for sales. All because I kept at it and put story into every email.

My first launch for Inbox Hero, a true “lazy launch,” brought in just under $200k. For a (then) $299 product. That’s the power of writing great emails with great stories.

You can do that, too! I’m here to show you how.