The Amplify Content Academy by AmpMyContent

The Amplify Content Academy by AmpMyContent

You ever feel like your content just isn’t working?

Sure it gets a few leads but lets be honest here…

• You put in the time,
• do the research,
• and write your best but nothing happens.

Nothing game changing anyway.

Its enough to make you want to stop writing all together right?

But the worst part?

You see all these other companies using content to grow, and they are crushing it, so you know it works:

$300,000 dollars a month- all generated with their content!

Its frustrating right?

Just what are they doing that you’re not?

Whats their secret?

I’ll tell you exactly what it is, so you don’t have to find out the hard way like I did…

The best part?

It works:

• Even if you suck at writing,
• Even if you’ve never seen results from content before,
• Even if you don’t know the first thing about ‘content’ and ‘content promotion’.

Humans Work Off A System Of Action, Feedback And Response

We use anchor points to help us plot a path, and then make minor course corrections.

You wouldn’t think it would make a big deal right?

But without a guide point to anchor us, we start second guessing decisions and suddenly we’re wandering in circles…

What does this have to do with content?

Oh so much…

Without a clear end goal, you can never get to where you want to be.

Worse?

Without a process or a plan to get there, you’ll keep wandering in circles just like those test subjects.

You have to have direction.

A roadmap to take you from a, to b, to c and beyond

You have to know what action to take, and what mistakes to dodge.

You need a process to help stop you second guessing and course correcting in circles. Otherwise your content will never really get the results that you’ve been craving.

Instead time will pass and you’ll look up and find you’re not far off from where you started.

Let us help you get you to where you want to be…

Introducing The Amplify Content Academy

The Amplify Content Academy is our step-by-step content creation and promotion program.

Its designed to help you side-step these mistakes, so that you can create and leverage highly effective content that drives traffic and grows your audience.

Its not just any old course…

Its an indepth system to help you step off the content hamster wheel, and instead create assets that help your business for years to come.

How?

You start with a content idea and end up with a fully promoted, email capturing, traffic generating article by the end

Heck…

It’ll even help you step away and still get traffic, without feeling like you’ll starve if you don’t create new stuff that week!

• Accountability
• Community
• Easy to follow lessons with checklists, videos and step-by-step guides
• Personal consulting so no more ‘what if’s’

How Is The Amplify Content Academy Different?

Amplify is the first content marketing program to not just focus on ‘how to write content‘.

That’s the easy part.

We care about the PROMOTION and marketing of that content, so it actually gets you traffic and leads…

How?

By focusing on 3 primary goals:

#1 How To Create Effective Content That Drives Actions

Sure we’ll teach you how to write easier, faster and more effectively than ever before- but most importantly?

We’ll teach how to create content that converts.

Content that gets leads, links and sales.

That gets your audience to say “How am I only just finding this site?…”

That gets them to take action.

Heck…

Content so good that people try to steal you for their own company!

Why care?

Because the better your content performs- the less traffic you need to get results.

How?

Because suddenly its doing twice the work it was before… or more.

(Doubling your conversions is the same result as doubling your traffic)

Even better?

We don’t just stop there…

#2 How To Get Traffic From Day One Of Publishing

Most people focus on traffic methods that take a while to kick in, and nothing else.

Not here.

We’ll show you how to get traffic to your content from day ONE of publishing it.

That’s right- no more waiting for results to trickle in.

Even better still?

We’ll teach you how to ‘trade up the chain’ and build traction, so you can leverage new opportunities. This way you’ll see an ROI faster than ever before.

No more waiting weeks before you get traffic.

That’s not to say we’re against those other methods…

#3 How To Scale And Automate Your Growth

If you want to truly scale your audience- then you need to go deep with SEO and other promotion channels.

To get past those quick traffic spikes, until you get traffic that comes in day and night, consistently.

Even better?

You’ll learn how to get that traffic, even when you’re not there

Systems and processes that help you create long term growth that scales and builds on itself.

Better still?

You’ll learn how to create automated campaign’s that help you find new people who don’t even know about you yet.

Ongoing traffic long after you wrote the article.

And I know it sounds scary but its actually quite easy

Especially when you have people who are in the trenches with you to guide you along the way…

Inside The Amplify Content Academy

The Amplify Academy features in-depth training video’s, coursework, case studies, examples, templates, worksheets and more.

All recorded, transcribed and downloadable in multiple formats for you to access and use, where ever you are.

There is a lot of good stuff in here, so lets break it all down…

Roadmaps. (To Help You Achieve Larger Goals)

Want to do content marketing effectively?

Well the truth is, there’s a lot of smaller parts to take into consideration.

It’s more than just the look of an article, or how good your headline is. You want it to bring people in, get links, convert customers etc.

And so to make your life easier, we’ve created 3 core roadmaps for you.

Paths to take you from a to b to c.

They walk you step-by-step through larger goals, so that you don’t miss anything…

Roadmap #1: Content Creation From First Idea To Published Article

The goal of this roadmap is to take you from an initial article idea, to a finished, polished, published piece of content that’s ready to be promoted.

It covers:

• How to find content ideas
• The 9 Content Archetypes (with templates) to speed up your writing, and structure
• How to choose your article topic, and why
• Researching the subject to stand out against competitors
• Your 30 minute first draft
• Editing for appearance, layout, design and flow. First impressions count and you want readers to see you as an authority in your space.
• Editing the article for Copywriting, so that it connects with your audience and keeps their attention. Everything from headlines, subheads, intros and more- so that you pull them down the page.
• Editing for SEO and Search Engines. All the steps to take so that you appear in Google for your article topic, without ruining your content or writing for machines.
• Editing for conversion. Every article should have a call to action- a way of changing the relationship with the reader and get them closer to becoming a customer. And so we show you how to convert more of your readers than every before.

By this point the article is finished and ready to be promoted!

And so we show you how to promote it also…

Roadmap #2: Article Promotion Path. (How To Promote Your Content At Launch + Ongoing)

There are a lot of promotion channels out there.

We’ve mentioned before that each have their strengths and weaknesses right?

• Ads are great but they stop when the budget runs out.
• SEO is free traffic, but it takes months to kick in.

And so that’s why you need to use other channels to support them.

To not only remove any weaknesses, but to take advantage of each channels strengths.

In this roadmap we walk you through an indepth process to start promoting your article and get traffic on Day #1, as well as ongoing traffic in the future.

We breakdown each promotion method, when to do it, why, and how.

We cover:

• How to work with influencers for FREE so that you can get immediate traffic and authority when you launch your article. These people already have your ideal audience and so we show you how to get infront of them, and build up powerful referral traffic.
• How to leverage forums to attract press, traffic and an audience. Most people mess up with forums and get banned- we get traffic and we show you how to do this systematically.
• How to start running paid ads to your content, at a profit. We cover a number of methods to start getting traffic from new people, without breaking the bank. We teach you how to understand what you can spend so you know you’re making money and not losing it.
• How to scale your ads and grow even further. Rather than just show you how to run an ad to your article, we now break down how to scale that paid audience while still making money. Why care? Because once you can do this, you can now grow like crazy.
• How to start promoting your content to build traffic and backlinks. We walk you through 9 different methods to build backlinks to your content so that you start to get free traffic in Google. This means free traffic that’s often worth thousands in equivalent paid ads. Better still? You’re building out new traffic channels to make yourself future proof.
• How to create links for SEO. Rather than just focusing on outreach methods, we show you how to actually create links back to your content. We dive deep into guest posting on major publications, and how to become a podcast guest to build massive traction.

Pretty cool right?

With this roadmap you have a step-by -step process to drive traffic to every article that you write.

Better still?

This roadmap is just covering a few promotion channels, so that you can get a result.

Want to scale it up even further?

We cover other promotion methods in the traffic library, but more on that soon…

Roadmap #3: Your 12 Month Content Plan

Most websites suffer from missing content.

Not ‘articles’ as such, but pieces of content that they need to hit certain strategic goals.

And so they either:

• Get sales but no real traffic (the ads focused peeps)
• Get traffic but no real sales (the SEO people), or worse.
• They struggle to get traffic or sales.

The goal of this roadmap is to help you fill in those missing assets to make your site far more effective.

We cover:

• How to automate your sales process. We walk you through how to research and write a series of content that’s designed to both get traffic, and convert your coldest readers into customers. This series helps get them to your offer, get them ready for it and understand why they need it AND want to buy it. Most sites only convert 2% of their audience into customers, because they miss these elements.
• How to improve that process to convert more of your audience into customers. No sales method is perfect, but we can always refine it. Now that you have a sales process in place, we walk you through how to improve it to convert other sections of your audience.
• How to create a content series for traffic and authority. Now that you have sales, we walk you through how to plan out, write and promote the next 5-8 articles on your site. This helps people see you as the go to site for your topic, and builds up your rankings and audience.
• Finally we get strategic. Every article can get SEO traffic, but some articles can totally skew your rankings. That’s the final goal for this plan. We show you how to find, write and promote a data backed guide that skews your SEO rankings and lifts up the traffic of every other article on your website…

So there you have it.

3 Roadmaps that cover incredibly important parts if your content marketing journey, and turn them into actionable step-by-step processes for you to follow.

These alone could be worth thousands of dollars, but we don’t end there…

Training Libraries (A Content Marketing ‘Netflix’ To Supplement Your Efforts)

We mentioned this before, but the Amplify Academy is not just used by you…

We actually use it for our own internal staff training.

This means that when we test out new methods and create training for ourselves, we then go ahead and add it into the academy as a bonus!

So rather than just the core roadmaps, you also get a buffet of additional training to supplement your marketing that’s being added to on an ongoing basis.

• Maybe it’s an update.
• Maybe its a new promotion method or channel.
• Or maybe you just want to access one of the smaller courses that we feature in the roadmaps?

If it works for us, then we add it into the libraries so you can use it also!…

Library #1: How To Sell With Content

In this library we break down a number of methods of how to use your content to make money.

We cover (or are creating soon):

• How to write pre-frame sales sequences– including content templates.
• How to write an effective sales page that sells without you being there.
• How to track conversions and sales
• How to onboard trials into customers
• How to further improve your offer, by interacting with the non buyers on automation
• How to monetize your traffic with affiliate offers
• How to set up your own affiliate program to get referral sales and backlinks

Pretty cool right?

Well that’s not the only library we have for you!…

Library #2: Content Creation

The goal of this library is to help you create, improve or outsource your content creation on multiple channels.

We cover (or are creating soon):

• How to find content ideas for your audience, influencers and search engines.
• The 9 content archetypes and their templates, so you can simply follow along and write effective content.
• Editing for appearance mini course. The 5 steps we follow to help your content make you look like an instant authority.
• Editing copywriting mini course. The 6 copywriting methods that we use to pull our readers in, create an emotional connection and get them invested in your content.
• Editing for SEO mini course. The 7-step process that we follow to make sure that every article is found in Google, so that its able to get traffic once we start to build backlinks. (You’ll be surprised how many articles are out there with backlinks but Google has no idea what they are about, and so can’t refer them to people)
• Editing For Lead Capture master class. The 11 step process that we follow to make every article a conversion machine. Most articles convert less than 2% of their readers into subscribers, but this method converts between 10-83% of our readers!…
• How to create a content ‘style guide’ so that every article fits your brand. This helps your message resonate, and helps for editing guest authors.
• How to design custom images for your content, to improve their appearance and help your articles stand out.
• How to outsource image design to 3rd parties. How to find them, connect, build a brief and get your designs made.
• How to outsource content creation, so you can find freelancers to write for you.
• How to find influencers to write for you– so they send their audience to your site.
• How to create video content for ads, explainers and more.
• How to design custom pages for whitepapers and ultimate guides
• How to research and create a data backed guide (whitepaper)

Pretty epic right?

A whole heap of training to help you improve your content, but it still doesn’t end there…

Library #3: Traffic + Promotion

You already know that you need to promote content if you want to scale our results right?

And so we have an entire library based on either promoting your content, or ways to drive traffic to your site.

We cover (or are creating soon):

• How To Run SEO Split tests + Improve Your SERP CTR (so that you not only rank, but you get more clicks from people who find you in Google)
• How To Leverage Old Content, With Automated Social Sharing
• Paid Advertising FUNDAMENTALS. How paid ads work, how to understand your business numbers, learn what you can afford to pay for a customer and still make money, and much more.
• Keyword Research Deep Dive. Tips and tactics to find high traffic, low competition terms for your content.
• How To Track Keywords. What gets measured, gets managed. We show you how to track your rankings to see your progress.
• Linkbuilding Methods Deep Dive. We break down 13 ways to promote your content, so that people link to it, and it gets more traffic. All step-by-step, with examples.
• How To Pitch Press + Journalists. How to find press that want to talk about your subject, and pitch them your ideas for free traffic.
• Guest Posting For Links + Traffic. Sometimes you just have to go out and create backlinks, and one of the easiest ways? Is to find powerful sites who have your audience, and write for them. This gets you traffic, links and authority- and we break it all down from the pitch, to writing, editing and more.
• How To Be A Featured Contributor On Major Publications. Another great way to build authority and get easy links, is to get content featured on major news publications in your industry. We don’t want to build a news site, but we can leverage them for a short while and get traffic.
• Facebook Ads Deep Dive. We break down a number of techniques to get traffic, test ads, and start running campaigns to promote your content at a profit. Not only that, we show you how to bring back previous readers and convert them into subscribers and customers.
• Facebook Ads: Scaling Your Ad Spend and still staying profitable.
• Twitter Ads Deep Dive + Scaling. We break down a new paid traffic channel that you might not have used yet, how to run on it, test it and scale if its profitable for you.
• Instagram Ads Deep Dive + Scaling. Although owned and run by Facebook, instagram ads and audience require different techniques and angles. We walk you through how to promote your content on there for easy traffic at a profit.
• Youtube Ads Deep Dive + Scaling. One of the largest traffic channels, with consistently low costs. We run you through how to set it up, write an ad, record the video, test it and make a profit!
• How To Grow Your Organic Traffic With Youtube Content. We don’t just have to pay for traffic on Youtube- we can repurpose content there and drive people back to our site, and we show you how.
• Forum Marketing For Traffic + Promotion (Organic). We walk you through how to interact in forums, how to build authority and expertise, how to drive traffic to you and more.
• Paid Forum Promotion: How To Run Ads In Forums For Traffic. Forums are a fishing pond of your warmest audience members, and we can pay to be infront of them- we show you how.
• How To Use Paid Content Curation Channels For Traffic + Promotion. Outbrain, Taboola and other sites will allow you to promote your content in their sidebar and at the end of other articles. The traffic is cheap, and we show you how to run content with them. The common mistakes and how to bypass them.
• Google Ads Deep Dive + Scaling. Everything from showing an ad to when people search, to interest based targeting and more.
• Content Syndication + Republishing. How to get your content republished on larger sites, so that they drive traffic back to you. The best part? You don’t even have to write anything new!
• Organic Influencer Marketing. How to attract and work with influencers who have your audience, so that they share, link and refer to you.
• Paid Influencer Marketing. How to find and pay influencers for traffic campaigns and sponsored content.
• Paid Content Promotion Groups. How to find promotion groups that cause ‘virality’ and create bursts of shares of your content, for a nominal fee.
• Podcast Sponsorship For Traffic, Links + Authority. How to find podcasts, write ads and get traffic and links.
• Paid Email ‘Blasts’ : How To Find + Pay To Be Shared On Influencers Email Lists
• How to pitch podcasts to be their guest, and grow your audience.
• Outsourcing Linkbuilding. How to find freelancers and agencies to perform linkbuilding methods for your content.
• How To Prune Weak Content, For Traffic Growth. Too much weak content actually lowers the rankings of your awesome articles! We show you how to prune down weak content, rewrite and reuse it, and shoot up the rankings.
• Content Ranking Decay: What it is, And How To Resolve It.
• How To Write A Kindle Book (For Free Lead Generation From Amazon). The Amazon book store is a HUGE traffic channel that you can leverage to drive cold leads to your content, even while making money from book sales!

Pretty cool right?

You can simply pick a traffic course and then start using it to promoting your content!

Better still?

We may be good at each channel, but we know some serious heavy hitters who have come onboard to share what they know…

Meet Your Teachers

Daniel Daines-Hutt

Hey I’m Daniel Daines-Hutt, the Co-Founder of Ampmycontent and the founder of the Amplify Content Academy.

I usually write about paid advertising, psychology and other such nerdy things.

I practice a very specific type of marketing called ‘Direct Response’.

It sounds cool but all it means?

#1: We use psychology to make sure that a reader takes an action.

Then?

#2: We use math to make sure that the action is profitable.

You probably found us via one of my adverts taking you to one of our articles right?

(I’m a big fan of paid promotion because it means we can scale out to new readers and customers, without being there writing anything new)

Freyja Spaven

Hey I’m Freyja Spaven.

I’m the head of content for a major software company, where I specialize in content growth and lead generation.

Writing for tech can be sometimes… difficult.

But in the past 14 months we’ve gone from 30,000 visits a month to 240,000 monthly visitors and growing.

That means we get a brand new reader to our site, every 5 minutes, day or night… and all for free.

Pretty crazy right?

Tech is not the easiest topic to get people excited about, and yet my content is often the highest traffic, highest shared and highest optins on each site I write for.

Writing isn’t hard when you can tick the right boxes-even in difficult or *dry* fields.

You just have to know which boxes to tick…