Tom Critchlow – SEO MBA course on Executive Presence
SEO professional
- Over 5 hours of videos
- Real examples and case studies
- Financial model template
- Full SEO strategy presentation
- 3 practice scenarios
- Guided emails and weekly assignments
“Tom Critchlow’s SEO MBA course is one of the very few SEO courses that are worth 10x the cost. If you’re interested in stepping out of the weeds to get buy-in with decision-makers at the executive level, this is a must-take course.
Tom’s vast experience, impactful examples, and data-driven lessons ensure your SEO career gets leveled up.”
Greg Bernhardt – Senior SEO Strategist, Shopify
The biggest challenge for SEO professionals is not knowing what to do, it’s knowing how to get it done
The #1 challenge for SEO professionals is not technical know-how, but knowing how to get buy-in and budget. Industry surveys consistently rate it as the biggest challenge:“The top 5 challenges are all SEO resource and execution challenges” – Source: Aleyda Solis’ Survey
“The average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months” – Source: Distilled enterprise SEO survey
“43% of people cite lack of buy-in or resources as the biggest risk to SEO success.” – Source: The State of Technical SEO Report
SEO fundamentally requires other teams to invest their resources in our projects, whether it’s the product, marketing or editorial team.
Recognize any of these?
- Difficulty getting buy-in and budget from executives
- Challenges demonstrating the value of SEO
- Lacking confidence presenting SEO to the C-suite
- Not getting the resources you need to get things done
This course isn’t about technical audits or keyword research. This course focuses on the business, leadership and consulting skills that you need to be more effective in your job and operate at more senior levels of business.
For SEOs who want to be more effective
In-house SEO Professionals
- Be able to tie SEO to business value
- Feel more confident advocating for resources
- Have a full strategy presentation to invest in SEO
Agency SEO Consultants
- Level up your strategy presentations
- Be able to get clients to invest in SEO
- Feel confident pitching bigger projects to bigger clients
What you’ll learn
- How to create buy-in and secure resources for strategic SEO initiatives
- How to create a business case for SEO initiatives and a full financial model
- How to create effective, compelling presentations for senior executives and the C-suite
- How to work cross functionally to get things done inside large organizations
Get immediately download Tom Critchlow – SEO MBA course on Executive Presence
5 Weeks of Intensive Learning with Weekly Assignments
Follow the weekly program or learn at your own pace
Bonus!
In addition to lifetime access you get:
Three SEO investment model spreadsheets and a full SEO strategy presentation template.
Full simulated examples with problems and answers to apply the knowledge from the course. Brain teasers to test your skills or prepare for an interview.
These are informal group discussions where we can discuss course content or challenges in your role.
(Only available on the Professional tier)
Hi, I’m Tom Critchlow and I’ve worn many hats in my career
“Tom brings a unique mix of SEO, business strategy and executive presence. Working together we have successfully secured investment to build modern SEO programs, driven valuable revenue growth and transformed SEO into a strategic business lever with executive leadership at various enterprises.”
“Tom is a ‘CEO Whisperer’. He is truly a world-class listener and mentor who knows how to knock down walls inside companies to get strategic projects delivered.”
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