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Yoast – Optimize Your WordPress Site
Yoast – Optimize Your WordPress Site
Make sure people find your website!Do you want to learn to do the Search Engine Optimization (SEO) of your own website? Our book gives practical tips on technical aspects, copywriting, site structure and much more! It will enable you to start with SEO yourself!
Help people navigate through your website!Want to make sure people find what they are looking for on your website? This book provides a guide that makes clear which usability aspects you need to address on your website.
Improve your sales and conversions!Want to increase your sales? Our book will help you to optimize your checkout-process with insights from psychology. It also gives practical tips that will allow you to start doing your own conversion-research and optimization.
This book (the PDF version is 152 pages) will help you optimize every aspect of your WordPress site. We begin with SEO, cover important navigation and usability-issues and give tips on how to increase your sales. We’ll also provide practical tips that help you do your own (conversion)research, interpret your data using Google Analytics and help you to create your Social Media-strategy.
The chapters are all written by our own experts in the field of SEO, Navigation, Conversion and Analytics and Social Media. The book is specifically written for those of you that already have a WordPress site, but need help to turn it into a fantastic WordPress site. It is not written for developers (it is relatively poor on code) and can be read by (almost ;-)) everyone!
Table of Contents
The full table of contents of our book Optimize your WordPress site can be found below:
Introduction
About this book
WordPress
Search Engine Optimization
Introduction to Search Engine Optimization
Keyword research
Site Structure
Technical SEO
SEO copywriting
Link building
Further reading
Navigation
Introduction to navigation
Top menu navigation: coming in from the North
Navigation in main content: the Wild West
Sidebar: in the East
Footer: in the South
Mobile website
Further reading
Sales
Making money with your website
The checkout process
Further reading
Analytics
What is Google Analytics?
Improving your website with Google Analytics
Further reading
Conversion Research
A/B Tests
Survey research
Further reading
Social Media
Why use social media?
How to use social media?
Further reading
Site Speed
Checking your site speed
Increasing your site speed
Further reading
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